With the rapid development of Internet and mobile network, online travel bookings are becoming future trend for Chinese travelers. According to the statistics, the growth of the online travel revenue scale will be expected to rise at a phenomenal rate of 20% to 30% over the next few years.
As China’s online travel market is booming rapidly, the key to break out from this competitive market is to win visitors. Shifting towards audience buy is now an ongoing trend for advertisers to stay ahead from its rivals. From the market research report we created for China’s online travel market, we have revealed some interesting facts about the current China’s online travel market, allowing you to discover not only the mounting threats within the market but the importance of audience buy locating your target consumers in a concentrated manner.