The Secret Lives of Words & Brains

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This presentation was created for the Quantified Self Portland Show & Tell in Portland, OR on April 10th 2012 at Wieden + Kennedy. It is based on my research with my project "Emoome" which you can check out at http://emoo.me

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  • The Secret Lives of Words & Brains

    1. 1. The Secret Lives of Words & Brains
    2. 2. “Mapping Human Emotion” Sounds Coooool!
    3. 3. ...but how does one go about doing this?
    4. 4. With Maps. Duh!Why? Because maps are useful.
    5. 5. Maps are great forDirections from point A to B
    6. 6. Maps are great for Informational Layers
    7. 7. Mapping Large Data SetsIn recent years mappinghas started being usedfor other sorts of thingslike large complex datasets. Human Genome Project
    8. 8. However, maps areusually not used for Psychology Emotions Personality Behavior
    9. 9. How do you map what“Passion” means to a human? Passion ?
    10. 10. “Passion” Passionate about their jobs- e.g. “making money”Wall St. Day Traders Rejoicing
    11. 11. Passionate about making “Passion” social changeAn Occupy Wall St. Demonstration
    12. 12. “Passion”Olympic Athletes Running
    13. 13. So what?People are different!What’s your point?
    14. 14. Lets do an experiment!
    15. 15. Describe what you see below in three words [QUESTION] 1. 2. 3.
    16. 16. Describe what you see below in three words [QUESTION] What are some of the words you thought to yourselves when you saw this picture (that wasn’t 1. Apple 2. ? 3. ?
    17. 17. Words are an interface ApplePHYSICAL INTELLECTUAL
    18. 18. TriangulationOr Indirect Mapping
    19. 19. “Passion” of an Activist Passion
    20. 20. “Passion” of an Activist But if you are a Wall St day trader you probably Empowerment would use different words to describe the Perseverance Diligence “passion” of an activist Passion Unity Fight Awakening Strength *Data gathered from actual activists
    21. 21. The brain as an interface Imagine language as an interface to the unique and complex map of a persons brain
    22. 22. Like all interfaces Some are well designed!
    23. 23. No disrespect to the Weband others are... King. I’m sure he does quality work.
    24. 24. Hand written data I first created a simple experiment I conducted on paper with probably about 100 friends and family. I started seeing a pattern develop. Then I figured I needed to make a proper app.
    25. 25. A pattern emerged! But I needed more data...
    26. 26. So I made a simple app So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
    27. 27. To record feelings & actions So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
    28. 28. And descriptions So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
    29. 29. And I got my data! Oct. 2011 - Present
    30. 30. My Most Common Words
    31. 31. The pattern I noticed was differing word types Emotional Sensory Intellectual Action Descriptive Physical
    32. 32. My Word Type Map Oct. 6th - 16th, 2011
    33. 33. My Word Type MapOct. 7th - Dec 6thDec. 7th - April 6th
    34. 34. My Word Type Map Healthy BreakupOct. 7th - Dec 6th Really Painful BreakupDec. 7th - April 6th
    35. 35. PersonalityComparisonsHow are people different?
    36. 36. Mutual Experience Comparisons
    37. 37. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 6% 10% 8% 27% 8%11% 36% 14% 19% 21% 19% 20% Me Ex Girlfriend
    38. 38. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 6% 7%2% 8% 23%11% 36% 31% 18% 19% 19% 19% Me Barista Friend
    39. 39. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 7%3%7% 7% 7%2% 23% 15% 31% 18% 61% 19%Other Barista Friend Barista Friend
    40. 40. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 3% 3% 3% 14% 29% 3% 50% 11% 67% 7% 11%Actor Friend #1 Actor Friend #2
    41. 41. The words people use to describe reality are moreaccurate indicators of whothey are than the words theyuse to describe themselves.
    42. 42. How is this data useful? Self Reflection Self Understanding Cognitive Behavioral Therapy Interpersonal Communication NLP (Natural Language Processing) Sentiment Analysis (of social media)
    43. 43. What I’ve learned Emotional Intellectual Descriptive Sensory Physical Action 6% 8% 11% 36% 19% 19%
    44. 44. http://emoo.me @projectemoomehttp://brennannovak.com @brennannovak

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