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The Secret Lives of Words & Brains

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This presentation was created for the Quantified Self Portland Show & Tell in Portland, OR on April 10th 2012 at Wieden + Kennedy. It is based on my research with my project "Emoome" which you can check out at http://emoo.me

Published in: Technology, Education

The Secret Lives of Words & Brains

  1. 1. The Secret Lives of Words & Brains
  2. 2. “Mapping Human Emotion” Sounds Coooool!
  3. 3. ...but how does one go about doing this?
  4. 4. With Maps. Duh!Why? Because maps are useful.
  5. 5. Maps are great forDirections from point A to B
  6. 6. Maps are great for Informational Layers
  7. 7. Mapping Large Data SetsIn recent years mappinghas started being usedfor other sorts of thingslike large complex datasets. Human Genome Project
  8. 8. However, maps areusually not used for Psychology Emotions Personality Behavior
  9. 9. How do you map what“Passion” means to a human? Passion ?
  10. 10. “Passion” Passionate about their jobs- e.g. “making money”Wall St. Day Traders Rejoicing
  11. 11. Passionate about making “Passion” social changeAn Occupy Wall St. Demonstration
  12. 12. “Passion”Olympic Athletes Running
  13. 13. So what?People are different!What’s your point?
  14. 14. Lets do an experiment!
  15. 15. Describe what you see below in three words [QUESTION] 1. 2. 3.
  16. 16. Describe what you see below in three words [QUESTION] What are some of the words you thought to yourselves when you saw this picture (that wasn’t 1. Apple 2. ? 3. ?
  17. 17. Words are an interface ApplePHYSICAL INTELLECTUAL
  18. 18. TriangulationOr Indirect Mapping
  19. 19. “Passion” of an Activist Passion
  20. 20. “Passion” of an Activist But if you are a Wall St day trader you probably Empowerment would use different words to describe the Perseverance Diligence “passion” of an activist Passion Unity Fight Awakening Strength *Data gathered from actual activists
  21. 21. The brain as an interface Imagine language as an interface to the unique and complex map of a persons brain
  22. 22. Like all interfaces Some are well designed!
  23. 23. No disrespect to the Weband others are... King. I’m sure he does quality work.
  24. 24. Hand written data I first created a simple experiment I conducted on paper with probably about 100 friends and family. I started seeing a pattern develop. Then I figured I needed to make a proper app.
  25. 25. A pattern emerged! But I needed more data...
  26. 26. So I made a simple app So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
  27. 27. To record feelings & actions So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
  28. 28. And descriptions So I could get a fair amount of data and see what my brains interface in terms of word ussage looks like
  29. 29. And I got my data! Oct. 2011 - Present
  30. 30. My Most Common Words
  31. 31. The pattern I noticed was differing word types Emotional Sensory Intellectual Action Descriptive Physical
  32. 32. My Word Type Map Oct. 6th - 16th, 2011
  33. 33. My Word Type MapOct. 7th - Dec 6thDec. 7th - April 6th
  34. 34. My Word Type Map Healthy BreakupOct. 7th - Dec 6th Really Painful BreakupDec. 7th - April 6th
  35. 35. PersonalityComparisonsHow are people different?
  36. 36. Mutual Experience Comparisons
  37. 37. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 6% 10% 8% 27% 8%11% 36% 14% 19% 21% 19% 20% Me Ex Girlfriend
  38. 38. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 6% 7%2% 8% 23%11% 36% 31% 18% 19% 19% 19% Me Barista Friend
  39. 39. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 7%3%7% 7% 7%2% 23% 15% 31% 18% 61% 19%Other Barista Friend Barista Friend
  40. 40. Word Type Composites Emotional Intellectual Descriptive Sensory Physical Action 3% 3% 3% 14% 29% 3% 50% 11% 67% 7% 11%Actor Friend #1 Actor Friend #2
  41. 41. The words people use to describe reality are moreaccurate indicators of whothey are than the words theyuse to describe themselves.
  42. 42. How is this data useful? Self Reflection Self Understanding Cognitive Behavioral Therapy Interpersonal Communication NLP (Natural Language Processing) Sentiment Analysis (of social media)
  43. 43. What I’ve learned Emotional Intellectual Descriptive Sensory Physical Action 6% 8% 11% 36% 19% 19%
  44. 44. http://emoo.me @projectemoomehttp://brennannovak.com @brennannovak

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