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Interstellar Designs

In New Product Development in the spring of 2011, we were assigned to work through the new product process to design a product and present it. After hundreds of ideas, we decided to pursue a food ordering app for smartphones because, let's face it, we're lazy and prefer to use a phone. This is our presentation.

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Interstellar Designs

  1. 1. Interstellar Designs<br />
  2. 2. Opportunities Identified<br />
  3. 3. Opportunities Identified<br />
  4. 4. Opportunities Identified<br />
  5. 5. Opportunities Identified<br />
  6. 6. OMG! What about the pain?!?<br />Dry erase markers are always empty, frustrate users and mislead regarding needing a new one<br />Parking on the street is annoying<br />Eating and spilling on yourself while driving, camping… anything really<br />Fast food takes too long and has too many choices<br />
  7. 7. Pain Relievers – Dry Erase Markers<br />Dry erase markers are always empty, frustrate users and mislead regarding needing a new one<br /><ul><li>Ink filling station
  8. 8. “Cross” pen of different color ink refills
  9. 9. Recycling/Collecting pens</li></li></ul><li>Pain Relievers – Street Parking<br />Parking on the street is annoying<br />NFC Parking Meter<br />Pay by QR-Code<br />
  10. 10. Pain Relievers - Eating and spilling<br />Eating and spilling on yourself while driving, camping… anything really<br /><ul><li>Eatin’ Poncho
  11. 11. Eatin’ Pants
  12. 12. Eatin’ Snuggie</li></li></ul><li>Pain Relievers - Fast food<br />Fast food takes too long and has too many choices<br /><ul><li>EZ-pass style transponder
  13. 13. Video camera at the drive-thru
  14. 14. App-based/Web-based
  15. 15. Frequent buyer card</li></li></ul><li>Narrowing the options<br />Four dimensions of evaluation<br />Each user scores individually<br />Average across all dimensions<br />Easy to understand graph<br />Top 3 scores made the cut<br />
  16. 16. Fast Food Takes Too Long<br />
  17. 17. Fast Food is inaccurate<br />
  18. 18. Messy clothes or messy shirt?<br />
  19. 19. The Pizza Box Plate<br />
  20. 20. Parking is hard to find<br />
  21. 21. Out There Now – Street Parking<br />
  22. 22. Concept Evaluation<br />Focus Groups<br />In-Depth Interviews (IDI)<br />Online Surveys<br />
  23. 23. Graphs and such<br />
  24. 24. Anecdotal Evidence<br />“This some big brother s***”<br />“The less "Big Brother" the better..”<br />“I probably wouldn't use alternate means of ordering and paying, because I don't mind interacting with the drive through teller or any other employees to state my order.”<br />“In addition to making the process easier and faster, order accuracy is important to me at these establishments.”<br />“This survey is flawed. I feel my hand was forced.”<br />“Would probably use an app if it was reliable, easy and convenient.”<br />“Possibly.”<br />“I might use this… but probably not”<br />
  25. 25. FoodFast!<br />Prototype pictures<br />
  26. 26. Prototype pictures<br />
  27. 27. Prototype pictures<br />
  28. 28. Prototype pictures<br />
  29. 29. Prototype pictures<br />
  30. 30. Prototype pictures<br />
  31. 31. Prototype pictures<br />
  32. 32. Value Proposition<br />Collect User Data for Market Research<br />Promotion for Small Chains<br />Reduced wait times<br />No paper money transactions<br />Works with off the shelf system<br />Tie user data to specific accounts<br />
  33. 33. Pricing/Distribution<br />Free to the consumer<br />Tiered sign-up fee for the restaurant<br />Tiered per-transaction fee for the restaurant<br />App distributed via standard channels<br />Order data distributed via internet<br />
  34. 34. Promotion/Advertising<br />In-store signage with QR code for download<br />Signup Promotions<br />User ratings for food<br />Website<br />Viral Marketing<br />
  35. 35. Market Testing<br />Focus on Boulder area first<br />Hit several market spaces<br />Partner with indie businesses<br />Partner with small to medium sized chains<br />
  36. 36. Lessons Learned<br />Rethink ideation strategy  Pains first then ideas<br />Problems with the survey<br />
  37. 37. Validation<br />
  38. 38. Validation<br />
  39. 39. Questions?<br />