Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
BOOTSTRAPPING 101
BY @BRENNANDUNN
THE DREAM

• Eventually we realize that we don’t own our income.
• Our most valuable asset is our time — both to us and

o...
F O R M O S T, I T ’ S
A PIPE DREAM.

• “Make money while you

sleep!”
• “Make $XX,XXX from

home!”
• “Move to San Francis...
My goal tonight is to present a low risk
framework for augmenting / replacing
your income.
MealsNearMe
DEAD ON ARRIVAL
SO WHO IS THIS GUY?
• Ran a consultancy in Norfolk, “We Are Titans”

— maxed at 11 FT employees.

• Got tired of client wo...
STEP 1

DERIVING AN IDEA
“Disrupt. Game changer. TechCrunche’d. Scale.”

–EVERY WANTRAPRENEUR EVER

(AND MOST OF MY FORMER CLIENTS)
P L AY I N G T H E
S TA R T U P L O T T O .

• “Wouldn’t it be cool IF…”
• We mostly read about the

successes, but not th...
DEFINING THE PERFECT
B O O T S T R A P P E D P R O D U C T…

• Business-to-Business
• Non point-in-time (e.g. weddings, ev...
DEFINING THE PERFECT
B O O T S T R A P P E D P R O D U C T… ( C O N T )

• Lots and lots of competition
• Customer pays mo...
STEP 2

V A L I D AT I N G
V A L I D AT I N G Y O U R P R O D U C T
• Your product is the bridge between “OMG this sucks”

and :-)

• Product validat...
Q U I C K W I N S F O R V A L I D AT I N G
• Stalk Internet forums for common themes, shared

language, and raw pains.

• ...
STEP 3

MAKING AN INCOME
THE BLUEPRINT FOR GUERRILLA
PRODUCT SALES
• Create an audience. Be the hero who slays Problem X.
• Produce content around ...
THE BLUEPRINT FOR GUERRILLA
PRODUCT SALES (CONT)
• Think about the friction that someone needs to

overcome to use your pr...
WRAPPING UP

WE’VE COVERED A LOT OF
TA C T I C S . L E T ’ S TA L K S T R AT E G Y.
• Understand and verify core problems that affect a

businesses’ ability to thrive.

• Build a MVP that solves (or partial...
@brennandunn
brennan@planscope.io
!

See my funnel in action:
freelancersweekly.com
Bootstrapping 101
Bootstrapping 101
Bootstrapping 101
Bootstrapping 101
Bootstrapping 101
Bootstrapping 101
Bootstrapping 101
Bootstrapping 101
Bootstrapping 101
Bootstrapping 101
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
"Double Your Freelancing Rate" Course Sample
Next
Download to read offline and view in fullscreen.

Share

Bootstrapping 101

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all

Bootstrapping 101

  1. 1. BOOTSTRAPPING 101 BY @BRENNANDUNN
  2. 2. THE DREAM • Eventually we realize that we don’t own our income. • Our most valuable asset is our time — both to us and our employers / clients. • Ergo, we want to separate time from money.
  3. 3. F O R M O S T, I T ’ S A PIPE DREAM. • “Make money while you sleep!” • “Make $XX,XXX from home!” • “Move to San Francisco and apply for YC!”
  4. 4. My goal tonight is to present a low risk framework for augmenting / replacing your income.
  5. 5. MealsNearMe DEAD ON ARRIVAL
  6. 6. SO WHO IS THIS GUY? • Ran a consultancy in Norfolk, “We Are Titans” — maxed at 11 FT employees. • Got tired of client work. Bootstrapped a SaaS called Planscope. • Have since written two books, teach a number of workshops, and speak on consulting / bootstrapping. • In less than 2 years, run rate of $10-40k/month with NO OUTSIDE MONEY.
  7. 7. STEP 1 DERIVING AN IDEA
  8. 8. “Disrupt. Game changer. TechCrunche’d. Scale.” –EVERY WANTRAPRENEUR EVER (AND MOST OF MY FORMER CLIENTS)
  9. 9. P L AY I N G T H E S TA R T U P L O T T O . • “Wouldn’t it be cool IF…” • We mostly read about the successes, but not the failures. • Low likelihood to succeed, but high pay-off if you do. • A+B
  10. 10. DEFINING THE PERFECT B O O T S T R A P P E D P R O D U C T… • Business-to-Business • Non point-in-time (e.g. weddings, events, job finding) • Naturally recurring (PM, accounting, scheduling) • Turnkey (doesn’t require a network effect)
  11. 11. DEFINING THE PERFECT B O O T S T R A P P E D P R O D U C T… ( C O N T ) • Lots and lots of competition • Customer pays more than they cost • Money maker • Money saver
  12. 12. STEP 2 V A L I D AT I N G
  13. 13. V A L I D AT I N G Y O U R P R O D U C T • Your product is the bridge between “OMG this sucks” and :-) • Product validation requires understanding the net effect of removing problem X from a set of companies • By focusing on the problem (e.g. making client communication more transparent) you’ll be naturally constrained to ship only what matters.
  14. 14. Q U I C K W I N S F O R V A L I D AT I N G • Stalk Internet forums for common themes, shared language, and raw pains. • Google around for “Why X sucks” (X being a well- established player.) • Go door to door asking “Will you write me a check for this?” NOT “Would you use this?” (Universal truth: people don’t like making other people feel bad. They will, however, refuse to pay for stuff.)
  15. 15. STEP 3 MAKING AN INCOME
  16. 16. THE BLUEPRINT FOR GUERRILLA PRODUCT SALES • Create an audience. Be the hero who slays Problem X. • Produce content around the problem and solutions, with all arrows pointing toward your product. • Aggressively hunt down your first 50 customers. (See Robert Graham’s great book on cold calling for startups.) • EMAIL.
  17. 17. THE BLUEPRINT FOR GUERRILLA PRODUCT SALES (CONT) • Think about the friction that someone needs to overcome to use your product. How can you offer a low hanging fruit? • Borrow other people’s audiences. See: Constant Contact, guest blogging. • Offer concierge onboarding. • Collect as much qualitative AND quantitative data as you can.
  18. 18. WRAPPING UP WE’VE COVERED A LOT OF TA C T I C S . L E T ’ S TA L K S T R AT E G Y.
  19. 19. • Understand and verify core problems that affect a businesses’ ability to thrive. • Build a MVP that solves (or partially solves) that problem. • Market through the solution, don’t sell the product. • Offer low hanging fruit or impulse buys if your product requires big workflow changes.
  20. 20. @brennandunn brennan@planscope.io ! See my funnel in action: freelancersweekly.com
  • lakshminp

    Jan. 5, 2015
  • sonicbum

    Nov. 13, 2013
  • ktaylor73

    Nov. 12, 2013

Views

Total views

969

On Slideshare

0

From embeds

0

Number of embeds

2

Actions

Downloads

19

Shares

0

Comments

0

Likes

3

×