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How Do You Promote Your Homebased Business?
by Lyz Cano Freeman — Leave a Comment
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Introducing Spark Bits Weekly where I ask a panel of homeprenuers a blazing question
about running and growing their business from home.
Today’s Q is:
“At this stage in your home-based business,
what is working for you in terms of promotion
and getting more exposure for your business?”
Stephanie L. Watson from Barry Publishing
1) Promote to My Current Clients
The clients I already have want to be included in sales, or specials. It’s hard to be a
current client and then see a better deal come along that you can’t take part in. I have an
ongoing special this entire year that only current clients get. They are able to double their
contracted current orders any time they want to, and they get 10 percent off. They really
love this and over half of my clients take advantage of this every single month.
2) Blog Often
I still fail at this sometimes due to all the writing I do for everyone else. But, when I do it
consistently, and by that I mean at least 20 blog posts a month, I always attract new
clients. Always. I tell people they should be their own best client. When I take my own
advice, it works.
3) Get Out of My Own Way
I tend to make excuses for myself. I’m “scared” of interviews online. I’m “scared” to see my
own name in print on my own articles. I’m “scared” of being criticized. But, you know
what, you have to get out of your own way if you really want to succeed – and this is the
year that I will really accomplish that.
Brenda Trott from Done4UMedia Marketing says:
At this point, I’ve gotten my “biggest bang” from public speaking. Even smaller networking
groups have given me a lot of credibility. There is something magical about being in front
of a group teaching them something. You are automatically the expert and everyone
wants to work with you. It was much easier to get in as a speaker once they knew about
the book I’d written.
Jessica Lee from Psychic Readings Guide says:
I’ve really been focusing on building a solid foundation. So for me, driving traffic to my
website and interacting on my Facebook page have been key. I find that the more people
get a chance to connect with me, the more they get a sense of who I am. This gives them
the trust they need to take that next step and reach out to me. This year, I also plan to
reach out and try some guest blogging.
Courtney Chowning from CourtneyChowning.com says:
What works best for me is to consistently email my list! I have a pretty responsive list and
with almost every email send I get a great click through rate and personal response. I do
some social media promotions as well but they don’t come close to what I get by sending
out an email once a week.
Tracy Roberts from Moms In A Blog says:
Guest posting & cross promotion has been working well for me and my clients. I’ve been
reaching out to other bloggers and community leaders with creative ideas for cross
For example, we’ve started sharing “Sites of Note” where we curate a post or two from a
site we admire and then feature them in our weekly newsletter. We promote it to our lists
and on social media and the Sites of Note share us with their audiences too. We get
fresh content and new connections. Our Sites of Note gets exposure and the followers of
both sites get to learn about new people, places and things. Win/Win/Win.
Karin Magar, an Independent Presenter from Younique Products says:
In relation to direct sales, I would say that Facebook is playing a huge role in getting more
exposure for my business. I am utilizing Facebook’s “group” settings to create online
virtual parties for my direct sales business. By having a Facebook friend as a hostess for
the virtual party, they can invite their “friends” to the party, which creates a much broader
reach for new customers in my target market. I do have to post frequently to keep the
party going. But, posting on Facebook has never been more fun!
Reba Collins from PLR One Stop says:
My business is brand new and really just opened its virtual doors on January 1st. So far
the thing that has brought the most exposure to PLR One Stop is forum posting. And
that’s not so much having my web address in my signature; it was more the
announcement about what I’m doing and what I’m about.
Second place would be Facebook ads, however, this month I have two interviews
scheduled and I think that will be the biggest draw yet. Next on my list is guest blogging
but since I’m also holding down a demanding full time job, having the time to get
everything done is hard. So I’m just doing the most I can with the time I have.
Joyce Reid from Gift Retailers Connection says:
I operate several businesses so answers would be different for each one. For my
ecommerce gift site, I only use organic SEO and a niche specific directory that sends
people looking for gifts to local businesses. It’s old enough and ranked well enough that
that approach is effective. But for my site for gift and gift basket business owners, I rely
more on email. I send out a once-a-month newsletter as well as weekly updates to
remind people to visit the free forum. The forum itself was established to promote the
digital magazine, which is available, only by a paid subscription.
Samantha Angel from Advancing Steps says:
The thing that works best for me is building relationships with other people in home
based businesses. Over the course of building these relationships I have been provided
with a lot of word of mouth referrals, which to me is the highest compliment.
As an emerging home-based entrepreneur, I found
great value in the answers provided by this panel of
home-based business owners. Promoting and
bringing “traffic” to a business is not a one-size-fitsall. There are dozens of ways to gain more
exposure for your business but you have to find
what sings to your market and keep track of what
For someone starting out, it can be daunting and sometimes quite paralyzing to swim in
the sea of “expertise” I come across when attempting to learn promotion strategies. It’s
refreshing to be reminded that I just have to find the few things that work for my business,
develop a system to implement it and stick with it; otherwise, trying it ALL will wear me
thin and halt my progress.
So what’s working for your business right now? Tell us about it in the comments below.
About Lyz Cano Freeman
Lyz has a passion for business, personal development and wellness. She
hopes to help new and emerging home-based entrepreneurs discover both
their personal and business strengths in order to develop a more productive, healthy
and balanced life while rocking it in business from home.
Filed Under: Business Blogging, Business Growth, Website Traffic, Work at Home Community
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