COMPANY OVERVIEWYouTube is a video-sharing website thatallows anybody to post their own videosonline and watch videos posted by otherusers.www.youtube.com
CREATION AND HISTORYOF YOUTUBEYouTube was created in February of2005 by Steve Chen, Chad Hurley,and Jawed Karim, all formeremployees of PayPal. The sitemade its official debut in Novemberof that year.The website quickly took off andwas reaching twenty million peopleper month by the summer of 2006.In October 2006, Google boughtYouTube for $1.65 billion.
MISSION STATEMENT“YouTube’s mission it to provide fast andeasy video access and the ability to sharevideos frequently.”
PURPOSEYouTube allows anybody with access to the internet to watchvideos about any topic or subject imaginable. They can beeducational, inspirational, music videos, vlogs (video blogs),sketch comedy, promotional, etc., etc…In addition to internet access, those who have the rightequipment can record and upload their own videos foreveryone to see. Many people like to create videos as anenjoyable hobby, while most companies use the site forpromotional purposes through both advertisements anduploading their own videos.
HOW IS YOUTUBEUSED?Education: While YouTube is used more for entertainment,there are many educational videos on the website as well.Teachers will sometimes used these videos to support alesson or convey a message in a way that students can reallyconnect to.Home: The site is used much more leisurely in the home, asfamilies will often watch videos that they find funny orotherwise entertaining.Business: Businesses can use advertisements, which areprevalent on YouTube, to promote their products and/orservices. They can also reach out to their customers throughvideos they upload themselves.
PROFITSWhile YouTube doesn’t charge peopleto use the site, they still have manyways to make money.• Advertising• Profits of Google• Users can rent full-length moviesand television show episodes
SIMILAR WEBSITESWhile YouTube is by far the most popular video-sharingservice online, there are other sites that offer similarprovisions:• Vimeo• Dailymotion• Metacafe• Break
TOP 10 ARTISTS WHO WENTVIRAL ON YOUTUBEHindustan times - http://www.hindustantimes.comMany artists have been able to reach hundreds of millions offans through just a single music video. This article lists thetop videos that became extremely popular based on howquickly the song went viral, how many people watched it, andthe quality of the song and video.
WHERE ARE ALL THEYOUTUBE STARS NOW?Gizmodo Australia – www.gizmodo.com.auOver the past few years, many ordinary people have becomeinternet celebrities through homemade videos that went viral.Gizmodo recounts how some of the most famous YouTubestars became famous and how their videos have affectedtheir lives.
YOUTUBE IOS APP GETSLIVE STREAMING SUPPORTMashable – www.mashable.comThe YouTube application for the iPhone and iPad recentlyreceived a system update. The most notable new feature inthe update was support for videos that stream live.
JOBS AT YOUTUBEOne might think that, as a site that allows its users to uploadvideos themselves, YouTube wouldn’t have much of a needfor workers. However, YouTube is actually a large companybased in San Bruno, California, and just like any othercompany, they hire many workers to help run the site.One position that seemed particularly interesting to me wasthat of Marketing Programs Manager. This position isresponsible for the site’s mobile marketing programs andworking directly with mobile partners on ways to promote thewebsite.
THIS IS YOUTUBEhttp://www.youtube.com/watch?v=ojqWclLQOxk&feature=player_embedded