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Michelle Daly Business Blogging Case Study IIA Ireland


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Michelle Daly from Paddy Power Trader presenting her experiences with business blogging at the launch of the IIA Social Media Working Group's Guide to Business Blogging, on April 22nd 2009.

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Michelle Daly Business Blogging Case Study IIA Ireland

  1. 1. Business Blogging Michelle Daly 22 nd April 2009
  2. 2. Blogs for Business <ul><li>Why Blog? </li></ul><ul><li>To promote yourself, your products or to engage with your clients </li></ul><ul><li>Who Blogs? </li></ul><ul><li>Someone who knows your product best </li></ul><ul><li>What do you blog? </li></ul><ul><li>What is topical, plan ahead, develop a voice </li></ul>
  3. 3. Blogs <ul><li>Sample: </li></ul><ul><li>Personal Blog: </li></ul><ul><li>Personal branding </li></ul>
  4. 4. Organisational Blog <ul><li>Raise the profile of the organisation </li></ul><ul><li>Develop the face of the organisation </li></ul><ul><li>Promote ideas and campaigns </li></ul>
  5. 5. Company Blog <ul><li>Using a blog to promote education of clients </li></ul><ul><li>To gauge reactivity </li></ul><ul><li>Promote discussion </li></ul><ul><li>Community building </li></ul>
  6. 6. Vlogging <ul><li>Villa81 </li></ul>
  7. 7. Social Media
  8. 8. Thank you