Grassroots Fly Ins

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An in-depth look at how the fitness industry trade association is engaging fitness professionals at its grassroots fly-in in Washington, DC. Presentation given at the Public Affairs Council National Grassroots Conference on February 7, 2009.

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Grassroots Fly Ins

  1. 1. Conducting a Successful Fly-In Breanne McGahey Public Policy Communications & Advocacy Manager International Health, Racquet & Sportsclub Association Public Affairs Council, National Grassroots Conference February 7, 2009
  2. 2. About IHRSA •  Only global trade association for the fitness industry •  10,000 for profit facilities and suppliers •  22,000 fitness professionals •  Potential to reach 11 million consumers •  10 member Global Public Policy Department + DC Lobbying Team + Lobbyists in 14 States •  Association staff = 75+
  3. 3. What
We
Lobby
For
 •  Federal
 •  State
 –  Preven2on
in
the
health
 –  All
50;
lobbyists
in
14
 care
reform
debate
 –  Sales
tax
on
health
club
 –  Personal
Health
 dues
 Investment
Today
Act
 –  Burdensome
business
 (HR
245)
 regula2ons
 –  Workforce
Health
 –  Tax
credits
 Improvement
Program
 –  AEDs
 Act
(HR
1748/S
1038)

  4. 4. Ladder
of
Advocate
Engagement
 Office visits Phone calls Emails Petitions
  5. 5. 7th
Annual
Summit
for
a
Healthier
America
 May
6‐7,
2009

|
Washington,
DC

  6. 6. Objec2ves
 Advance Progression of 2 Federal Bills By Increasing Congressional Support Via Constituent Lobbying Building Engage relationships constituents in Provide an between key excellent constituents and experience Congressional Members of districts Congress
  7. 7. Good
to
Great

 in
a
bad
economy
and
a
new
landscape
in
DC
 •  Integrated
advocacy–
 •  More
personalized
 two
events
and
online
 a_en2on
 campaign
 –  Customized
lobbying
 materials,
robust
 •  Name
change
 district
profiles
 •  Mee2ng
format
 •  Increase
impact
of
 •  Congressional
targets
 lobbying
 •  Fewer
a_endees
 •  Build
more
effec2ve
 •  Travel
scholarships
 rela2onships

  8. 8. Event
Timeline
2008
 •  Wednesday
 •  Thursday
 –  Early
Morning
Workouts
 –  Networking
Breakfast
 –  Orienta2on
 –  General
Session
with
 Feature
Speaker
 –  Issues
Briefing
 –  9:30am‐4pm
Hill
 –  1‐
4pm
Hill
Mee,ngs
 Mee,ngs
 –  Panel
Discussion
 –  Closing
Recep2on
 –  Networking
Recep2on
 –  Keynote
Speaker
&
Dinner

  9. 9. Event
Timeline
2009
 •  Wednesday
 •  Thursday
 –  Orienta2on/Issues
Briefing
 –  Networking
Breakfast
 –  Panel
Discussion
 –  9:30am‐4pm
Hill
 Mee,ngs
 –  Networking
Recep2on
 –  Closing
Recep2on
 –  Dinner
 Abbreviated
2meline
=

 $131,000
in
savings
from
logis2cs
budget
 More
funds
available
for
travel
scholarships

  10. 10. Target Priority Detailed Marketing Register Districts Survey Schedule Email from Briefing Book Email Updates Meetings Scheduler Grassroots Arrive on Site Briefing Binder Issue Briefing Orientation Staff at Follow-up Evaluations Meetings
  11. 11. Post‐Summit
Follow‐Up
 Advocate Legislative Meeting Analyst Evaluation Congressional Legislative Offices Analyst DC Lobbyists
  12. 12. Internal
Responsibili2es
 •  Public
Policy:

 •  Mee2ngs
 –  GR
strategy

 –  Logis2cs
 –  Mee2ng
scheduling
 •  Sponsorship
 –  Marke2ng
 –  Covers
50%
of
 –  Advocate
training
 expenses
 •  Member
Service
 –  Telemarke2ng
to
target
 districts

  13. 13. Enhancing
the
 Experience
 •  Briefing
Book
 –  Mailed
2
weeks
prior
 –  Very
detailed
 –  ‘Everything
advocates
 could
ever
need
to
know’

  14. 14. Enhancing
the
Experience
 •  Phone
calls
 •  Webinars
 •  Emails
 •  YouTube
videos
 •  On‐site
briefing
book
 •  Increase
interac2on
 among
clubs
in
district
 –  Detailed
profiles
include
 prior
to
visit
 bio’s,
caucuses,
co‐ sponsors
 •  Orienta2on

  15. 15. Things
to
Watch
Out
For
 •  Scheduling
 –  2
staffers,
80%
of
their
2me
for
6
weeks
 •  Cancella2ons
 –  Policies
 •  Managing
expecta2ons
(and
egos)
 •  Groups
that
are
too
large
(MD,
VA)

  16. 16. Breanne McGahey Public Policy Communications & Advocacy Manager International Health, Racquet & Sportsclub Association bqm@ihrsa.org | 800-228-4772 ext. 180

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