S3319752
http://flavors.me/breeslalaland
Bree Mansell
ID Hub
S3319752
Link: http://flavors.me/breeslalaland
1
DESIGN OF ONLINE IDENTITY
Bree Mansell
Positioning statement
I want my online persona to reflect a
communications profes...
I have decided to develop and highlight three personality traits for my ID Project. They are: Causes/Interests, Positivity...
Evidence of an exercise
Link: http://wp.me/p1pF5x-J
Evidence of the literature and theory
discussedLink: http://wp.me/p1pF5x-1j
Link: http://wp.me/p1pF5x-1b
Evidence of my ow...
@breeslalaland
@breeslalaland
@breeslalaland
Current Platforms Future platforms
ID HUB
LinkedIn
Instagram
WordpressTwi er
Facebook
Pinterest
Delicious
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MANSELL_BREE_S3319752_IDHUB

  1. 1. S3319752 http://flavors.me/breeslalaland Bree Mansell ID Hub S3319752 Link: http://flavors.me/breeslalaland
  2. 2. 1 DESIGN OF ONLINE IDENTITY Bree Mansell Positioning statement I want my online persona to reflect a communications professional, a creative individual interested in the arts and global issues and someone who has a zest for life. My key publics are family and friends, prospective employers, acquaintances, those interested in the arts and issues affecting their immediate and global community. I want to write, share and engage with others who have similar interests to me and potentially look to me to offered insight or a different perspective. My online handle is Breeslalaland. This originates from my time spent working in the arts in Los Angeles, also known as ‘LA LA LAND’. I have used this nickname for my twitter & blog platforms. Image courtesy of ExactTarget.com Value Proposition Whilst working in communications doesn’t make me unique, my knowledge in the film, the Melbourne arts scene and global issues offers sensitive and fresh perspectives in my online persona. I hope to learn from these online experiences and apply them in my professional and personal life. Brand story/experience My story is honest, multi-faceted and fluid. All the platforms I utilise demonstrate the professional and personal aspects of my online personality all at different degrees. My twitter profile outlines my passion for the arts and learning whilst being friendly and casual; “Work in arts & entertainment publicity. A lover of a rollerblading and wine... Preferably not at the same time.” Tweeting about the arts and politics is a strategy I use to demonstrate my interest and activate thinking and encourage engagement in a non-threatening way. By following those with similar interests on Twitter and LinkedIn I open myself up to greater opportunity of discussion and learning. Instagram and Facebook enable me to demonstrate my creativity in the online world. My blog provides a base for my freethinking. 2
  3. 3. I have decided to develop and highlight three personality traits for my ID Project. They are: Causes/Interests, Positivity/Fun Loving nature and a professional Communicator. These all came to me quite naturally once looking at my current use of social technologies and what aspects of my personality I was keen to push and explore. Causes and Interests contribute to a large portion of my personality. This characteristic enables me to engage with my publics and create discussion. Whether it’s the government’s handling of asylum seekers or a film that impressed me, I enjoy sharing my opinions with others and seeing what they think about it too. Twitter and Instagram have been the most successful methods in demonstrating this aspect of my personality. Twitter deals with the political content of my interests and Instagram enables me to be creative and share positive aspects of my life. Quite often after I have tweeted I have received an influx of followers who share an interest in the topic too. Positivity is one of the key elements of my personality that I try to push in real life and online. I don’t tend to be negative as I fear I would bog down people’s newsfeed or timeline with my rants and they might consider become less engaged with me. If I die tomorrow, I want people to know that I was a happy person who always had the attitude of glass half full. I have been exploring the course theory as a Professional Communicator through my blog and tweets. I have now explored this part of my identity without focusing on course-specific content. Traditionally I share my personal characteristics on my facebook as I know who I am sharing the information with. During this activity, Twitter and Wordpress have allowed me to break down the wall between the ‘professional’ and ‘personal’ aspects of myself and enabled me to present a more holistic view of myself. This has been exciting and rewarding. Linkedin will remain completely professional and Facebook will remain completely personal.
  4. 4. Evidence of an exercise Link: http://wp.me/p1pF5x-J
  5. 5. Evidence of the literature and theory discussedLink: http://wp.me/p1pF5x-1j Link: http://wp.me/p1pF5x-1b Evidence of my own interest
  6. 6. @breeslalaland
  7. 7. @breeslalaland
  8. 8. @breeslalaland
  9. 9. Current Platforms Future platforms ID HUB LinkedIn Instagram WordpressTwi er Facebook Pinterest Delicious

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