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Passionately Local


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Blogging is an opportunity to reach a worldwide audience, but with Tenth To the Fraser, Briana Tomkinson and her colleagues have narrowed their focus considerably, targeting specifically the city of New Westminster. Being so narrow in focus has opened up a lot of opportunity for them, from being the best source for civic election coverage (visitors skyrocketed that weekend) to connecting with elected officials and other local luminaries, to simply feeling more connected and informed about the community. In highlighting local news on their blog and on Twitter, they are not only raising their profile but also that of the city as a whole. As proud New West boosters, they couldn't ask for more.

Presented at the 2009 Northern Voice blogging conference on Feb. 21 in Vancouver, B.C.

Published in: Technology, News & Politics
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Passionately Local

  1. 1. Passionately local Briana Tomkinson
  2. 2. Focus <ul><li>Why ‘hyper’ local? </li></ul><ul><li>Hyperlocal made interesting </li></ul><ul><li>Finding your niche in the media ecosystem </li></ul><ul><li>Using Twitter and Facebook to grow your local audience </li></ul>
  3. 3. About me
  4. 4. About my place
  5. 5. What we do <ul><li>The Greek Chorus of New West </li></ul><ul><ul><li>Help the ‘audience’ follow the performance </li></ul></ul><ul><ul><li>Comment on themes </li></ul></ul><ul><ul><li>React to the drama </li></ul></ul><ul><ul><li>Provide insight </li></ul></ul>
  6. 6. Why ‘hyperlocal’ <ul><li>Passion for community </li></ul><ul><ul><li>A desire to dig in to a place </li></ul></ul><ul><ul><li>An itch to uncover more </li></ul></ul><ul><ul><li>A calling to share the results </li></ul></ul><ul><li>Everyone blogs from a place. The placeblogger blogs about a place. </li></ul>
  7. 7. Hyperlocal made interesting <ul><li>Reveal the character of a place </li></ul><ul><li>Represent diverse perspectives </li></ul><ul><li>Keep focus narrow </li></ul><ul><li>Balanced mix of: </li></ul><ul><ul><li>Aggregating local information </li></ul></ul><ul><ul><li>Publishing original content </li></ul></ul><ul><ul><li>Relationship-building </li></ul></ul>
  8. 8. Finding your niche within the media ecosystem <ul><li>Befriend the local media </li></ul><ul><li>Extend traditional news coverage </li></ul><ul><ul><li>Example: Civic election results </li></ul></ul><ul><li>Reveal opinions and perspectives that are missed in mainstream coverage </li></ul><ul><li>Geek out </li></ul><ul><ul><li>Food, schools, politics, shopping </li></ul></ul>
  9. 9. Growing your local audience
  10. 10. The Rewards <ul><li>Pride of place </li></ul><ul><li>Local fame </li></ul><ul><li>Community </li></ul><ul><li>Knowledge </li></ul><ul><li>Giving back </li></ul>
  11. 11. That’s it! <ul><li>Thanks for listening </li></ul><ul><li>You can find me: </li></ul><ul><ul><li>@10thtothefraser or @breebop </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>