FOCUS ON FACEBOOK WHY FACEBOOK MATTERS FOR YOUR BUSINESS
WHY FACEBOOK? <ul><li>Ubiquity </li></ul><ul><ul><li>200,000,000  active  Facebook users  </li></ul></ul><ul><ul><ul><li>T...
FACEBOOK IS UBIQUITOUS  Value = Connected Users 2 - Metcalfe’s Law of Network Effects ComScore, April 2009 monthly unique ...
FACEBOOK HAS OUR ATTENTION
FACEBOOK OFFERS MANY BRAND CONNECTION POINTS <ul><li>10-minute low-tech setup </li></ul><ul><li>Pages – Best for brand eng...
DELL FACEBOOK PAGE
RMHC APPLICATION
FACEBOOK CONNECT
CONCLUSION <ul><li>Facebook has surpassed critical mass in all Canadian markets </li></ul><ul><ul><li>Most users of other ...
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IIma Facebook

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June 10 presentation to the International Internet Marketing Association in Vancouver

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  • IIma Facebook

    1. 1. FOCUS ON FACEBOOK WHY FACEBOOK MATTERS FOR YOUR BUSINESS
    2. 2. WHY FACEBOOK? <ul><li>Ubiquity </li></ul><ul><ul><li>200,000,000 active Facebook users </li></ul></ul><ul><ul><ul><li>Three times the population of France </li></ul></ul></ul><ul><li>Attention </li></ul><ul><ul><li>81% of Canadian adults aged 18-34 use Facebook several times a month or more (Impact Research) </li></ul></ul><ul><li>Flexibility </li></ul><ul><ul><li>Facebook pages, groups, ads, apps or Connect </li></ul></ul>
    3. 3. FACEBOOK IS UBIQUITOUS Value = Connected Users 2 - Metcalfe’s Law of Network Effects ComScore, April 2009 monthly unique visitors Crossover: Twitter: 90% LinkedIn: 79%
    4. 4. FACEBOOK HAS OUR ATTENTION
    5. 5. FACEBOOK OFFERS MANY BRAND CONNECTION POINTS <ul><li>10-minute low-tech setup </li></ul><ul><li>Pages – Best for brand engagement </li></ul><ul><li>Groups – Good for small organizations/clubs </li></ul><ul><li>Ads – Highly targeted </li></ul><ul><li>Sophisticated, custom options </li></ul><ul><li>Applications – Highly engaging, viral </li></ul><ul><li>Facebook Connect – Facebook features within a completely customized environment </li></ul>
    6. 6. DELL FACEBOOK PAGE
    7. 7. RMHC APPLICATION
    8. 8. FACEBOOK CONNECT
    9. 9. CONCLUSION <ul><li>Facebook has surpassed critical mass in all Canadian markets </li></ul><ul><ul><li>Most users of other social networks are also on Facebook </li></ul></ul><ul><li>Feature evolution keeps users interested and presents new opportunities for marketers </li></ul><ul><ul><li>Solutions to fit a shoestring budget or sophisticated interactive campaign </li></ul></ul><ul><li>Ensure strategic fit with overall brand, positioning and other campaigns </li></ul>

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