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For a successful app launch, it's not just about pressing one button and crossing your fingers that people download it. There is a lot that goes into ensuring an app is successful in market, both pre, during and post launch.
In this presentation, I will take you through the steps you need to take to ensure you have a successful launch once your product is ready for market. From what tools to use, what marketing and communications need to be aware of, social media strategies, and analytics, I will arm you with essentials for any mobile app launch.
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