Facebook: Using The Worlds Largest Website To Get People To Yours Nicole Ouellette Breaking Even Communications email@example.com
Who Am I?● Nicole Ouellette, The Facebook Girl● Enthusiastic social media user (regular person)● Blogger/website owner (business owner)● Website marketer (web developer) Three perspectives on Facebook, all important!
Why Are We Talking About Facebook● 963 million users, 163 million users in US● The first thing 70% of people do when they get on a computer● 25% of people have been dumped via Facebook● 350 million people suffer from FAD● #2 website online (after Google.com)● People are talking on Facebook... be part of the discussion.
Because people dont have to leave Facebook to search anymore.
Facebook● Person (Add Friend) 5,000 friends Mutually agreed upon connection No stats Not indexed* Private, public, or mix
Facebook● Business (Like) Unlimited likers (not reciprocal) Statistics Apps Indexed All public
Facebook● Group (Join)- Hybrid between business and personal 5,000 limit Can automatically add people Some functionality (ex: Docs) Public, private, or mix
Facebook For Business● Setting your username (branding)● Using apps (functionality)● Using images (new timeline)● Featured likes (other business pages)● Tagging (other business pages)● Insights (analytics)
Setting your username (branding)● Go to Facebook.com/username
Using Apps Some favorite functionality for Facebook pages include:● Twitter● Pinterest● NetworkedBlogs● Mailchimp● Shortstack (Contests)
Using Apps● Some built in ones: questions, events, video
How To Install An App● Find the app and select the page you want to install it on (you will need to do this as your personal self).● Customize the app with the information it needs.● Customize the display on your page.
Using Images● Links can go in captions (Captions can be edited)● No calls to action or URLs in cover image. Can not be largely text either (Oops.)● Latest Image upload app cant be moved.
Featured Likes● To showcase the business pages you like best.
Getting More Likes● Facebook icon in your email newsletter and your website (more on website later)● Linking Facebook to your other social networks (Twitter, LinkedIn, Google+, etc)● Facebook custom link in your email signature● Invite your friends● Paying for ads (well get to that later)● Create something people will share (photos)
The Viral Thank You● It doesnt have to be polished.● Its easier if its positive and well timed.● Nothing is guaranteed● Photos do better then other kinds of posts.
What Do People Share● People like photos or links w/thumbnails.● People interact with pages that share often.
Are You You Or Your Business?● Look in the upper right corner!
Paying Facebook● Ads (Facebook.com/ads) Sponsored Story, Generic, Promoted Page Posts $1+/click (or $0.10+ per 1000 impressions) Can select exact group Appear in Newsfeed and in sidebar● Promoted Posts Less expensive Promote to your fans and their friends Appear in Newsfeed
Open Graph Markup● Stolen from the interwebs● Like microdata and Google+● More deep integration between your site and Facebook.
Open Graph● Not only will you be able to see information go by in your newsfeed but itll be highly searchable.
Open Graph● Social will be more important in search.
Whats Next?● Facebook has very recently made images larger and made more things image based (Ex: Liking a business page)● More ads and more integrated ads.● Hashtags rumored to be added. (Even more searchable)● Mobile platform needs more development (Ex: Cant change your profile picture on mobile app at the moment)● More JED extensions for Facebook integration.