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Facebook: Using The Worlds   Largest Website To Get      People To Yours           Nicole Ouellette    Breaking Even Commu...
Who Am I?●   Nicole Ouellette, The Facebook Girl●   Enthusiastic social media user (regular    person)●   Blogger/website ...
Why Are We Talking About           Facebook●   963 million users, 163 million users in US●   The first thing 70% of people...
Because people dont have to leave Facebook to search         anymore.
Facebook●   Person (Add Friend)         5,000 friends         Mutually agreed upon connection         No stats        ...
Facebook●   Business (Like)         Unlimited likers (not reciprocal)         Statistics         Apps         Indexed ...
Facebook●   Group (Join)- Hybrid between business    and personal         5,000 limit         Can automatically add peop...
Facebook For Business●   Setting your username (branding)●   Using apps (functionality)●   Using images (new timeline)●   ...
Setting your username             (branding)●   Go to Facebook.com/username
Using Apps    Some favorite functionality for Facebook    pages include:●   Twitter●   Pinterest●   NetworkedBlogs●   Mail...
Using Apps●   Some built in ones: questions, events, video
Facebook Above The Fold
How To Install An App●   Find the app and select the page you want    to install it on (you will need to do this as    you...
Using Images●   Links can go in    captions (Captions can    be edited)●   No calls to action or    URLs in cover image.  ...
Featured Likes●   To showcase the business pages you like    best.
Tagging Other Business Pages
Facebook Insights
More Facebook Insights
More Facebook Insights
Getting More Likes●   Facebook icon in your email newsletter    and your website (more on website later)●   Linking Facebo...
The Viral Thank You●   It doesnt have to    be polished.●   Its easier if its    positive and well    timed.●   Nothing is...
What Do People Share●   People like photos or links w/thumbnails.●   People interact with pages that share often.
Are You You Or Your             Business?●   Look in the upper right corner!
Paying Facebook●   Ads (Facebook.com/ads)         Sponsored Story, Generic, Promoted Page           Posts         $1+/cl...
Paying Facebook
Things People Can Do OnFacebook (That Other People         Can See)●   Like your business page.●   Post a status update an...
Liking Your Business Page●   Whats seen when you like a business page:
Liking A Business Page●   What gets recorded in history:
Liking A Business Page●   And history is now searchable:
Tagging A Status Update●   It posts to your wall as well as theirs:
Sharing Your Post●   How to share    someones post:●   Having people    share your post    on Facebook    means itll look ...
People interact with yourbrand on Facebook. Lets usethat Facebook connectivity on        your website!
Facebook and Joomla●   Mobile compatible website●   Facebook icon (links to your Facebook    page)●   Facebook like button...
Mobile Website 50% of Facebook users are accessing itvia mobile device... so what does your site                look like?
Facebook Icon
Facebook Like Button In Article
...Built In Sharing
What Happens With The Like         Button
Facebook Login
Facebook Commenting
Using Facebook
Facebook Photos Displaying        In Joomla
Sending Traffic To Your             Website●   Networked Blogs●   Redirect App●   Add link to photo caption, video, event,...
Networked Blogs
Redirect App
Add Links Where Possible
Optimize Your About Page
Open Graph Markup●   Stolen from the    interwebs●   Like microdata    and Google+●   More deep    integration    between ...
Open Graph●   Not only will you be able to see    information go by in your newsfeed but itll    be highly searchable.
Open Graph●   Social will be more important in search.
Whats Next?●   Facebook has very recently made images    larger and made more things image based    (Ex: Liking a business...
FMI●   Mashable.com●   AllFacebook.com●   Blog.Facebook.com●   FastCompany.com●   BusinessInsider.com●   BreakingEvenInc.com
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Facebookjoomla final

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Facebookjoomla final

  1. 1. Facebook: Using The Worlds Largest Website To Get People To Yours Nicole Ouellette Breaking Even Communications nicole@breakingeveninc.com
  2. 2. Who Am I?● Nicole Ouellette, The Facebook Girl● Enthusiastic social media user (regular person)● Blogger/website owner (business owner)● Website marketer (web developer) Three perspectives on Facebook, all important!
  3. 3. Why Are We Talking About Facebook● 963 million users, 163 million users in US● The first thing 70% of people do when they get on a computer● 25% of people have been dumped via Facebook● 350 million people suffer from FAD● #2 website online (after Google.com)● People are talking on Facebook... be part of the discussion.
  4. 4. Because people dont have to leave Facebook to search anymore.
  5. 5. Facebook● Person (Add Friend)  5,000 friends  Mutually agreed upon connection  No stats  Not indexed*  Private, public, or mix
  6. 6. Facebook● Business (Like)  Unlimited likers (not reciprocal)  Statistics  Apps  Indexed  All public
  7. 7. Facebook● Group (Join)- Hybrid between business and personal  5,000 limit  Can automatically add people  Some functionality (ex: Docs)  Public, private, or mix
  8. 8. Facebook For Business● Setting your username (branding)● Using apps (functionality)● Using images (new timeline)● Featured likes (other business pages)● Tagging (other business pages)● Insights (analytics)
  9. 9. Setting your username (branding)● Go to Facebook.com/username
  10. 10. Using Apps Some favorite functionality for Facebook pages include:● Twitter● Pinterest● NetworkedBlogs● Mailchimp● Shortstack (Contests)
  11. 11. Using Apps● Some built in ones: questions, events, video
  12. 12. Facebook Above The Fold
  13. 13. How To Install An App● Find the app and select the page you want to install it on (you will need to do this as your personal self).● Customize the app with the information it needs.● Customize the display on your page.
  14. 14. Using Images● Links can go in captions (Captions can be edited)● No calls to action or URLs in cover image. Can not be largely text either (Oops.)● Latest Image upload app cant be moved.
  15. 15. Featured Likes● To showcase the business pages you like best.
  16. 16. Tagging Other Business Pages
  17. 17. Facebook Insights
  18. 18. More Facebook Insights
  19. 19. More Facebook Insights
  20. 20. Getting More Likes● Facebook icon in your email newsletter and your website (more on website later)● Linking Facebook to your other social networks (Twitter, LinkedIn, Google+, etc)● Facebook custom link in your email signature● Invite your friends● Paying for ads (well get to that later)● Create something people will share (photos)
  21. 21. The Viral Thank You● It doesnt have to be polished.● Its easier if its positive and well timed.● Nothing is guaranteed● Photos do better then other kinds of posts.
  22. 22. What Do People Share● People like photos or links w/thumbnails.● People interact with pages that share often.
  23. 23. Are You You Or Your Business?● Look in the upper right corner!
  24. 24. Paying Facebook● Ads (Facebook.com/ads)  Sponsored Story, Generic, Promoted Page Posts  $1+/click (or $0.10+ per 1000 impressions)  Can select exact group  Appear in Newsfeed and in sidebar● Promoted Posts  Less expensive  Promote to your fans and their friends  Appear in Newsfeed
  25. 25. Paying Facebook
  26. 26. Things People Can Do OnFacebook (That Other People Can See)● Like your business page.● Post a status update and tag/check into your business.● Share your status update.● Use an app.
  27. 27. Liking Your Business Page● Whats seen when you like a business page:
  28. 28. Liking A Business Page● What gets recorded in history:
  29. 29. Liking A Business Page● And history is now searchable:
  30. 30. Tagging A Status Update● It posts to your wall as well as theirs:
  31. 31. Sharing Your Post● How to share someones post:● Having people share your post on Facebook means itll look like this in their newsfeed:
  32. 32. People interact with yourbrand on Facebook. Lets usethat Facebook connectivity on your website!
  33. 33. Facebook and Joomla● Mobile compatible website● Facebook icon (links to your Facebook page)● Facebook like button on articles.● Facebook login.● Facebook commenting (Ex: Disqus)● Facebook display content  Likers  Photos
  34. 34. Mobile Website 50% of Facebook users are accessing itvia mobile device... so what does your site look like?
  35. 35. Facebook Icon
  36. 36. Facebook Like Button In Article
  37. 37. ...Built In Sharing
  38. 38. What Happens With The Like Button
  39. 39. Facebook Login
  40. 40. Facebook Commenting
  41. 41. Using Facebook
  42. 42. Facebook Photos Displaying In Joomla
  43. 43. Sending Traffic To Your Website● Networked Blogs● Redirect App● Add link to photo caption, video, event, etc.● Optimizing your About page● Open Graph markup
  44. 44. Networked Blogs
  45. 45. Redirect App
  46. 46. Add Links Where Possible
  47. 47. Optimize Your About Page
  48. 48. Open Graph Markup● Stolen from the interwebs● Like microdata and Google+● More deep integration between your site and Facebook.
  49. 49. Open Graph● Not only will you be able to see information go by in your newsfeed but itll be highly searchable.
  50. 50. Open Graph● Social will be more important in search.
  51. 51. Whats Next?● Facebook has very recently made images larger and made more things image based (Ex: Liking a business page)● More ads and more integrated ads.● Hashtags rumored to be added. (Even more searchable)● Mobile platform needs more development (Ex: Cant change your profile picture on mobile app at the moment)● More JED extensions for Facebook integration.
  52. 52. FMI● Mashable.com● AllFacebook.com● Blog.Facebook.com● FastCompany.com● BusinessInsider.com● BreakingEvenInc.com

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