How It Works! Mobile

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Here's a 6 minute presentation on how you can promote your business using our mobile marketing platform.

For more info Text CMP to 41513

Some very important facts for your to consider:

→ We are a texting nation: Of the 272 million US cell phone currently subscribed, over 96% of them are SMS (text) capable (CTIA 2009)

→ High response rates: More than 5x as many people respond to mobile messages as compared to traditional, off mobile call to action campaigns (94% of received messages are read) 97% of consumers carry their phone at retail. (PMA 2009)

→ Targeting: The mobile medium is an inherently intimate medium enabling highly targeted, one-to-one communication with audiences and lots of potential for personalization and up-selling

Visit us at cmpmobile.com

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  • New Website www.cmpmobile.com or http://www.cmpmobile.com/how-it-works/sms-examples/

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  • 6 minute video on HOW it works!

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How It Works! Mobile

  1. 1.
  2. 2. Engage Promote Convert<br />Insert your short code & keyword<br /> into all forms of traditional advertising<br />Short code is 41513<br />Keyword is SuesSalon<br />Radio<br />Print<br />Blog<br />TV<br />Email<br />Website<br />
  3. 3. Engage Promote Convert<br />Let’s take a look at Sue’s Salon<br />Sue is looking to increase business –<br />she wants to increase number of clients,<br />generate more repeat business,<br />and cut down on her no shows<br />
  4. 4. Engage Promote Convert<br />Hmmm…<br />Sue’s Beauty Salon<br />to receive coupons <br />and specials<br />Text SuesSalon to 41513<br />Radio<br />Print<br />Blog<br />Use your shortcode & keyword to promote your business<br />TV<br />Email<br />Website<br />
  5. 5. Engage Promote Convert<br />Sue’s Beauty Salon<br />to receive coupons <br />and specials<br />Text SuesSalon to 41513<br />Thank you 4 joining Sue’s VIP Program. U will receive weekly specials , coupons & event notifications!<br />From: Sue’s Salon<br />To: <br />4 <br />1<br />1<br />3<br />5 <br />SuesSalon<br />3<br />2<br />1<br />6<br />5<br />4<br />9<br />8<br />7<br />
  6. 6. Engage Promote Convert<br />COOL!<br />
  7. 7. Engage Promote Convert<br />Okay , Sue promoted her salon and customers opted-in to her mobile coupon service<br />Once customers send a text to <br />this short code, they will now <br />appear in Sue’s client database<br />
  8. 8. Engage Promote Convert<br />->Now remember Sue mentioned in her promotion that she would send out weekly specials to her VIP Customers<br />->Sue now has 50 potential customers who have opted in to her mobile coupon service and she would like to send out a promotion for a salon cut and color<br />->Sue simply will log into her CMP mobile platform and send out a promotion<br />Send to Group : SuesSalon (50)<br />Select Template: Weekly Promotion<br />Message: Sue’s salon – 10% off cut, color, & free sample shampoo valid til 12/20/10 #125 484.324.8398<br />Text stop to end<br />Send<br />Send<br />
  9. 9. Engage Promote Convert<br />One week later…<br />Hello, I would like to schedule a cut and color for the 19th…<br />Yes, I just received the special on my phone..<br />Can you also, send me a reminder, one day prior..<br />Yes, you can – Wow, what great service..thanks!<br />Sue’s salon – 10% off cut, color, & free sample shampoo valid til 12/20/10 #125 484.324.8398<br />Text stop to end<br />From: Sue’s Salon<br />
  10. 10. Engage Promote Convert<br />->This Customer wants a Text Reminder for her appointment. <br />->Use this reminder service when scheduling your customers appointment<br />-> This is a big step in cutting down no-shows<br />-> Log into CMP Mobile Platform to set reminder<br />
  11. 11. Engage Promote Convert<br />Oh yes, that’s right I have the salon appointment tomorrow<br />One day before <br />salon appointment…<br />Mary,<br />We are looking forward to seeing you tomorrow 12/19 @ 3pm<br />Questions?<br /> 484.324.8398<br />From: Sue’s Salon<br />
  12. 12. Engage Promote Convert<br />Okay, but what if I have a number of cancellations in a week and I am looking to get business immediately<br />->When the customer arrives Sue can place her customers coupon codes into the CMP mobile platform and track her campaign results<br />-> Simple – Now that you have a customer database signed up for your promotions. <br />-> Send out a group text message: We have openings on Monday @ 3pm, 4pm and Wed@ 1pm, 3:30pm – receive 10% off when u book this slot, 484.324.8398<br />Send<br />
  13. 13. by pressing one button you just reached all<br /> of your contacts instantaneously..<br />What other marketing channel can offer such power ???<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />1 text<br />Sue’s<br />Salon<br />Send<br />
  14. 14. Engage Promote Convert<br />We looked at:<br />-> Promoting Sue’s Salon with a mobile campaign by inserting a short code and keyword<br />-> Sending out reminder text messages to reduce “no shows”<br />-> Sending out a group text message to fill Sue’s Salon when slots were open<br />
  15. 15. Engage Promote Convert<br />-> Texting Nation:Of the 272 million US cell phone currently subscribed, over 96% of them are SMS (text) capable (CTIA 2009)<br />-> High response rates: More than 5x as many people respond to mobile messages as compared to traditional, off mobile call to action campaigns (94% of received messages are read) 97% of consumers carry their phone at retail. (PMA 2009)<br />-> Targeting: The mobile medium is an inherently intimate medium enabling highly targeted, one-to-one communication with audiences and lots of potential for personalization and up-selling<br />HERE IS WHAT THEY ARE TELLING YOU…<br />THE FACTS ARE IN…<br />Send<br />
  16. 16. Engage Promote Convert<br />Ready to get busy?<br />
  17. 17. Engage Promote Convert<br />Contact us today!<br />1<br />2<br /> 484. 324. 8398<br />3<br />Sales@cmpmobile.com<br />

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