Recruiting on Twitter - Margo Rose

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  • Founded in 2006 by Jack DorseyEngage, Interact, recruit-screen-interview-hireDON’T LISTEN UNLESS YOU ARE READY TO ACT ON THE INFORMATION YOU FIND. LISTEN TO ACTANALYZE YOUR INDUSTRY, YOUR COMPANY, YOUR AUDIENCE, YOUR CANDIDATESUSE SOCIAL ENGAGEMENTOOLS TO CLARIFY YOUR TARGET AUDIENCE, DO YOU HOMEWORK-GET BETTER RESULTSREMEMBER TWITTER IS A PRIMARY SOURCE FOR NEWS, AND ENGAGEMENT, DON’T TWEET BOMB YOUR CANDIDATE POOL. BUILD A PIPELINE INSTEAD, AND NURTURE YOUR COMMUNITY.YOU DON’T NEED 1,000 CANDIDATES WHEN ONE OR TWO WILL DOYOU MIGHT NEED 100 CANDIDATES TO NARROW YOUR SEARCH TO GET THE NUMBER OF CANDIDATES YOU NEEDBE INDUSTRY APPROPRIATE-CONSERVATIVE OR OUTRAGEOUS BE SOCIALLY APPROPRIATEFIRST ESTABLISH CREDIBILITYSPEAK THEIR LANGUAGEFIND OUT WHERE THEY ARE HANGING OUT-GREET THEM & DISARM ANY PRECONCIEVED ABOUT RECRUITERSBE HELPFUL-PROVIDE USEFUL INFORMATION-BUILD YOUR THOUGHT LEADERSHIP THIS WILL HELP YOU ESTABLISH CREDIBLITY, BUILD COMMUNITY, ATTRACT THE RIGHT TALENT, AND SET THE TONE FOR A SUCCESSFUL STRATEGYCONSIDER YOUR OPTIONS: TWITTER RECENTLY FOUND A WAY TO MONETIZE BY OFFERING PROMOTED TWEETS IN TARGETED HASHTAG LISTS. DETERMINE IF THIS IS APPROPRIATE FOR YOUR ORGANIZATION. IF IT’S NOT RIGHT, DON’T DO IT.IT’S OK TO CHOOSE TO NOT USE TWITTER FOR CANDIDATE SOURCING. BUT DON’T HAVE CONTEMPT PRIOR TO INVESTIGATION. INVESTIGAGE FIRST, BETA TEST, IDENTIFY THE RIGHT TOOL TO SOURCE, AND THEN DECIDE AND ACT.The Promoted Tweets, Trends, and Accounts DashboardsAll three dashboards display the fundamental metrics of your campaign: impressions, Retweets, clicks, replies, and follows (Promoted Accounts) as they happen.
  • Other huge online events include Japan beating USA in the women's soccer World Cup finals in July (7196 tweets per second), Osama bin Laden's death (over 5000 tweets/second), the Japan earthquake and tsunami in March (5530 tweets/second) and the British royal wedding (3966 tweets/second)100 million active users. 1 billion tweets every seven days. Plans to grow the ad business. These stats and facts are part of a “State Of The Twitter” talk Twitter CEO Dick Costolo gave to the press today. Live blogging below!Half active users log in every day, so 50 million active every day. 55% of active users are active on mobile. Have over 400 million monthly unique visitors- just to Twitter.com, according to Google Analytics, up from 250 million uniques from beginning of year.
  • Use twitter adder tools sparingly-better to have a targeted following than a large following- Watch tweet volume-choose conversations vs broadcastsBlog, or drive to company blog, then show them where to applyTweepEz to ID people in an industry
  • 59% of job seekers agree that what is said by others about a company on Tiwwter is influences their opinion whether or not they apply for a job-you can influence that opinion
  • TWITTER - THE FASTEST COMMUNICATION TOOL FOR RECRUITMENT Twitter sends over 50 million Tweets per day and has over 28 million UK based profiles, providing a fast and free communication channel which links social networks, blogs and websites.Typically individuals ‘follow’ people and not logos 
Build your Twitter channels based on the market segmentation. Tweets should be a mix of news, information as well as jobs
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  • Recruiting on Twitter - Margo Rose

    1. 1. Twitter Is The New Social Social Monitoring Tools: Listening: 90% Companies plan social recruiting this year 64% Hired via Social Recruiting DON’T POST & PRAY: It’s About Them, Not About You Engagement: Interaction NOT Broadcasting@HRMargo hrmargorocks@gmail.com
    2. 2. Twitter Continues To Grow CEO DICK COSTOLO SAYS: TRIPLED SINCE iOS 5  100 Million Surpassed 250 MILLION TWEETS DAILY  10,000 Tweets per second per day  Steve Jobs passed 100 GLOBAL USERS 30% LOGIN DAILY @HRMargo hrmargorocks@gmail.com
    3. 3. THE LAW OF ATTRACTION PROVIDE USEFUL BE INDUSTRY BUILD LISTS CONVERSATIONAL RELEVANT INFORMATIONTHINK INBOUND MARKETING Target-Filter-List-Select-Source-Interact-Then Recruit
    4. 4. BUILD A COOL PERSONA BUILD COMMON GROUND- Study Their Tweets  Just Be Helpful-Connect-Reply-Converse FOLLOW-REQUEST A FOLLOW: Remember people would rather follow a person verses a logo or a brand Direct Message: Goal is to secure the phone screening interview@HRMargo hrmargorocks@gmail.com
    5. 5. New Stuff New! ActivityView favorites, follows, retweets and more by people you follow in Activity.View your mentions, tweets that were retweeted and more in @. Check out the option: Suggestions-Who to Follow @HRMargo http://linkedin.com/in/margorose
    6. 6. Follow The Hashtags Participate Build Credibility JUST BE INTERESTING Peak Time To Target PER INDUSTRY START A TWITTER PER JOB Candidate Outreach CHAT FAMILY DRIVE Search.Twitter.Com TRAFFIC@HRMargo hrmargorocks@gmail.com
    7. 7. Twitter Tools Tweepz.com: ID people in specific industries Social Who Is: Look up tool Twello.com: Who’s who SocialToo.com: automate, track, clean and protect Tweetadder.com WeFollow.com

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