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Havas at Kiosked - Internet Week NYC May 2016

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My presentation on innovation and marketing on Internet Week New York 2016.

Published in: Leadership & Management
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Havas at Kiosked - Internet Week NYC May 2016

  1. 1. 6 X 6 LENSES ON
 INNOVATION AND MARKETING SAMI VIITAMAKI, HAVAS WORLDWIDE NYC 1
  2. 2. Win a Prize! 2
  3. 3. The Question: How much data do YOU consume Per Day? 3
  4. 4. 4
  5. 5. 3.6 Zettabytes Nationally 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 11.2 Terabytes Per Citizen 9
  10. 10. 10
  11. 11. information meaning 11
  12. 12. What does this mean?
  13. 13. 13
  14. 14. 14
  15. 15. 15
  16. 16. What does
 this mean? • Artificial Intelligence • Immortality • Aliens 16
  17. 17. What does this mean
 for my business?
  18. 18. The Fourth Revolution • Agricultural Age • Industrial Age • Information Age • Experience Age 18
  19. 19. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” - Peter Drucker 19
  20. 20. Innovation = Generate value for your audience Marketing = Capture your audience and its value
  21. 21. 21
  22. 22. 22
  23. 23. MarketingInnovation
  24. 24. 6 Innovation Lenses
  25. 25. Six Innovation Lenses • Education • Optimization • Empowerment • Connection • Expression • Entertainment 25
  26. 26. Six Innovation Lenses •Education • Optimization • Empowerment • Connection • Expression • Entertainment 26
  27. 27. 27
  28. 28. Six Innovation Lenses • Education •Optimization • Empowerment • Connection • Expression • Entertainment 28
  29. 29. 29
  30. 30. Six Innovation Lenses • Education • Optimization •Empowerment • Connection • Expression • Entertainment 30
  31. 31. 31
  32. 32. Six Innovation Lenses • Education • Optimization • Empowerment •Connection • Expression • Entertainment 32
  33. 33. 33
  34. 34. Six Innovation Lenses • Education • Optimization • Empowerment • Connection •Expression • Entertainment 34
  35. 35. 35
  36. 36. Six Innovation Lenses • Education • Optimization • Empowerment • Connection • Expression •Entertainment 36
  37. 37. 37
  38. 38. 6 Marketing Lenses
  39. 39. Six Marketing Lenses • Culture • Relationships • Reflexes • Context • Immersion • Function 39
  40. 40. Six Marketing Lenses •Culture • Relationships • Reflexes • Context • Immersion • Function 40
  41. 41. 41
  42. 42. Six Marketing Lenses • Culture •Relationships • Reflexes • Context • Immersion • Function 42
  43. 43. 43
  44. 44. 44
  45. 45. 45
  46. 46. 46
  47. 47. Six Marketing Lenses • Culture • Relationships •Reflexes • Context • Immersion • Function 47
  48. 48. 48
  49. 49. 49
  50. 50. #breaking 50
  51. 51. 51
  52. 52. 52
  53. 53. 53
  54. 54. 54
  55. 55. Six Marketing Lenses • Culture • Relationships • Reflexes •Context • Immersion • Function 55
  56. 56. 56
  57. 57. Six Marketing Lenses • Culture • Relationships • Reflexes • Context •Immersion • Function 57
  58. 58. 58
  59. 59. Six Marketing Lenses • Culture • Relationships • Reflexes • Context • Immersion •Function 59
  60. 60. 60
  61. 61. Not Innovation OR Marketing But Innovation AND Marketing 61
  62. 62. 6 x 6 Lenses Utility DelightEducation Optimization Empowerment EntertainmentExpressionConnection
  63. 63. 6 x 6 Lenses Utility DelightEducation Optimization Empowerment EntertainmentExpressionConnection People Technology Function Immersion Context Culture Relationships Reflexes
  64. 64. “All models are wrong,
 but some are useful.” – George E.P. Box 64
  65. 65. information meaning 65
  66. 66. 66
  67. 67. GET IN TOUCH 67 6 X 6 LENSES ON
 INNOVATION AND MARKETING Sami.Viitamaki@havasww.com Executive Director of Digital

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