1. 14/01/2013
1

2. 14/01/2013
ORIGINAL GLAZED ©
75 YEARS OF
DOUGHNUT
……..
MELT-IN-YOUR-MOUTH
JOY.
24 ONE ORIGINAL
……..
GLAZED®
COUNTRIES AT A TIME.
THE A SURE SIGN
YOU MIGHT BE
HOT
……..
A FEW MINUTES
LIGHT LATE TO WORK.
2

3. 14/01/2013
DOUGHNUT WINDOW SHOPPING
……..
FOR HUNGRY
THEATER™ EYES.
THE DELIVERY THE ORIGINAL VEHICLE
TRUCK
……..
FOR DELIVERING DOUGHNUTS.
THE KRISPY KREME
CRUISER THE NEW VEHICLE
……..
FOR DELIVERING SMILES.
3

4. 14/01/2013
FUTURE REACHING GUESTS
……..
OF DELIVERY WHERE THEY ARE.
FUTURE REACHING GUESTS
……..
OF DELIVERY WHERE THEY ARE.
OPENING DRAWING CROWDS
……..
LINES BACK THEN.
4

5. 14/01/2013
OPENING DRAWING CROWDS
……..
LINES 75 YEARS LATER.
PAPER SYMBOLIZE “FUN”
……..
HATS FOR EVERY AGE.
OUR LOVED
……..
FANS BRAND THEN.
5

6. 14/01/2013
OUR LOVE
……..
FANS BRAND TODAY.
OUR
……..
STARTED
MARKETING SIMPLY.
OUR STARTED
……..
MARKETING 1 ON 1.
6

7. 14/01/2013
OUR NOW 1 ON
……..
MARKETING 4.5 MILLION.
HOT LIGHT THE WORLD’S
……..
APP SWEETEST APP!
ENGAGING, BRINGING IT
CRAVABLE
……..
TO LIFE
COMMUNICATION EMOTIONALLY.
7

8. 14/01/2013
55 YEARS OF HELPED RAISE
KRISPY KREME
……..
OVER $32 MILLION
FUNDRAISING LAST YEAR.
OUR SERVING PEOPLE,
……..
TEAM NOT JUST DOUGHNUTS.
8

9. 14/01/2013
9