1. Promote Your Small Business as a Big Business
By Doug Staneart
The official guide to Team Building
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After the initial âEURoestart up strugglesâEUR when
I first created my company, I began to start to get phone calls and emails out of the blue from people
wanting to come and work for my trendy, up and coming company. One was from a pretty successful
entrepreneur in Orlando, Rick Highsmith, who had already created and sold two companies. When
he first called me and told me of some of his accomplishments, I paused and said, âEURoeAnd why
is it again that you want to come work for me?âEUR because he had already done what I was
trying to do. I figured that I should probably be working for him.
After a few phone calls, Rick decided to invest in a flight to Los Angeles where my next class was
taking place, and after the first few hours of the class, he was hooked. He and I had lunch at the
hotel, and he told me how impressed that he was with the class. He said that he had
âEURoeauditedâEUR about ten different training companies and had actually gotten certified to
teach a few classes, but he wanted to be a part of The LeaderâEUR(TM)s Institute® because
what we were doing was so unique.
I smiled at him and said, âEURoeThatâEUR(TM)s funny, because I decided to hire you the
moment you bought your plane ticket to Los Angeles.âEUR No one had ever taken a risk like that
on me, so I was very impressed.
Then I looked him right in the eye and said, âEURoeGreat, that makes two of us
nowâEUR¦âEUR and his jaw dropped into his plate. He couldnâEUR(TM)t believe that I was
running this huge, international company all by myself.
2. The truth was that, at that time, my company wasnâEUR(TM)t a huge international company. In
fact, the previous year, the entire revenue of the company was only about $130,000 and the profit
was a lot (lot, lot) less.
But I had already begun to figure a few things out about
being a small business owner. The main thing was that
when everyone else was paying fees to become a
âEURoeCertified Small Business,âEUR I was beginning
to create the impression in the marketplace that my
company was a BIG business.
Like most entrepreneurs, I made a bunch of mistakes in
the beginning, but every time that I made one of these
mistakes, I learned something. Once I learned some of these secrets, I began to pass them along to
other business owners so they didnâEUR(TM)t have to make the same mistakes.
Folks say that âEURoeExperience is the best teacher,âEUR but that is really only about half right.
In fact, âEURoeSomeone ELSEâEUR(TM)S experience is the best teacher,âEUR because they
have already made those mistakes. Learn from them, and you get to a higher level of success in a
much faster time frame.
Author's Bio:Â
Doug Staneart is the CEO of The Leader's Institute® and creator of the Entrepreneur Boot Camp
Small Business Workshop, and he is the Undisputed Expert in small business development. He is
based in Dallas, Texas, but the class is taught in cities all over the world.
http://www.selfgrowth.com/articles/promote-your-small-business-as-a-big-business