Brant Long on social media and commercial property. Urban Land Institute conference (excerpt)

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Brant Long, global brand director of Jones Lang LaSalle, on social media in corporate real estate. Presented at ULI Europe Annual Conference, Paris 3 February 2010

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  • Looking at the landscape of social media/networking, you’d think the dotcom meltdown of 2001 had never happened.
  • Brant Long on social media and commercial property. Urban Land Institute conference (excerpt)

    1. 1. Social media: A new evolution of business Brant Long Global Brand Director Jones Lang LaSalle evolution
    2. 3. speed scale shape
    3. 9. ULI member survey <ul><li>Personal view </li></ul><ul><li>Status in your organisation </li></ul><ul><li>Perceived business value </li></ul>
    4. 10. Highlights of findings (39 responses) <ul><li>Value? </li></ul><ul><li>69% “it’s definitely valuable” in personal life </li></ul><ul><li>Half of organisations are active, yet no one yet sees it delivering real value </li></ul><ul><li>Who? </li></ul><ul><li>Half use if for both internal and external audiences, yet 25% said “don’t know” </li></ul><ul><li>Marketing is most responsible (57%), followed by business/operating unit (26%) </li></ul><ul><li>Future? </li></ul><ul><li>60% see it as quite or very important in 2010 </li></ul><ul><li>Half will use it every day </li></ul>
    5. 11. Big questions Can you make money? Valid in corporate real estate?
    6. 12. Can you make money from it?
    7. 14. Dell Outlet 1.5 million followers = $6.5 million in revenue
    8. 15. Not an intuitive, natural match… Precedent Hierarchical Cyclical Information is powerful Local customs Isolated Novelty obsessed Distributed Instant Information is promiscuous Global standards Connected Commercial real estate Web Institutions Individuals
    9. 16. … but watch for interesting developments <ul><li>trends </li></ul><ul><li>re(RE)-regulation </li></ul><ul><li>sustainability </li></ul><ul><li>shape of capital </li></ul><ul><li>“ CRE 2.0” </li></ul><ul><li>Interesting co-operations </li></ul><ul><li>Transparency </li></ul><ul><li>More cross-border activity </li></ul><ul><li>Emerging competitors </li></ul><ul><li>New customers </li></ul>
    10. 17. Remember No one’s in charge World of communities Not just for kids
    11. 18. Thank you COPYRIGHT © JONES LANG LASALLE IP, INC. 2010

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