1.
HOW TO BE A GREAT MENTOR
March 1st, 2017
@brantcooper
@movestheneedle

2.
digital is
transforming
the world…

3.
competition is
everywhere…

4.
customers are more
agile than we are…

5.
our organizational
systems and
structures are based
upon the industrial age

6.
ENTREPRENEURIAL SPIRIT

7.
SEARCHEXECUTE
ontheknown intheunknown
Measuretasks Measureimpact
ContinuousImprovement Reinvention

8.
© Moves the Needle All rights reserved
WHAT IS
LEAN?
LEAN:
Reduction of waste in producing known value
(Customer, problem, solution known)
LEAN STARTUP:
Reduction of waste in discovering new value
(Customer, problem, solution unknown)

9.
© Moves the Needle All rights reserved
3 E’s OF
LEAN INNOVATION
E
Understanding our
customers deeply; their
pains, passions and desires.
Developing insights.
EMPATHY
E
Translating insights into
action. Reducing risks
through assumption
testing.
EXPERIMENTATION
E
Making decisions quickly
based on insights and
actual customer behavior.
EVIDENCE

10.
© Moves the Needle All rights reserved
MENTORSHIP
GOALS
Teach the skills
EDUCATE
Help remove barriers and
“have startups back”.
ENABLE
Build leaders.
EMPOWER

11.
© Moves the Needle All rights reserved
MENTORSHIP
COMMUNICATIONS
• Teach, don’t Tell
• Focus Your Advice
• Challenge Assumptions
• Beware Being a Domain Expert
• Teach how to be good mentees.

12.
© Moves the Needle All rights reserved
MENTORSHIP
BEHAVIORS
• Enforce evidence based
decisions
• Failure is OK if learning
• Encourage being bold
• Admit when “don’t know”
• Walk the walk

13.
VALUE STREAM DISCOVERY
WHERE SHOULD WE FOCUS?
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
Innovation
• Don’t know what value to create
• For whom
• Or steps to execute
Hypothesize
• Customer Behavior
• Business Activity
• How to measure

14.
VALUE STREAM DASHBOARD
MTN EXAMPLE (FOR REFERENCE
PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE
150 15 5 3 3 2 1metric
behavior Landing Page Download Req proposal Sign contract Do pre-work Sign up again Referral
activity
Keynotes
LinkedIn
Webinar
Sales email
Sales call
Collateral
Send proposal
Negotiation
Onsite visit
Kickoff call
Pre-work doc
High touch
Bootcamps
Accelerators
Toolkits
Ask for
Testimonial
Case study
Lead Magnet
Tools
Case Studies

15.
THANK YOU!
slides: gettalk.at/spirit
www.MovesTheNeedle.com
brant@movestheneedle.com
@brantcooper