Social media monitoring may have gotten its start as just another weapon in the marketer’s arsenal, but smart organizations around the world have realized that the sky’s the limit when it comes to the benefits that social insights can provide.
That includes the customer life cycle across the brand experience—one of the biggest areas of focus for the modern enterprise.
In these webinar slides, Brandwatch CMO Will McInnes and guest speaker Cory Munchbach from Forrester Research, Inc. discuss how insights & analytics from social media monitoring are acting as a building block to customer experience and business success, including across areas such as:
- Call centers
- Digital customer experience
- Product feedback
More info available here: http://bit.ly/1mjESg6