Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Visualizing Insights: Data Storytelling with Dashboards

1,888 views

Published on

Great dashboards don’t just display data, they tell compelling stories that help drive better decisions. In this session, we will focus in on how to choose visualizations and components to build powerful narratives and inspire valuable insights. Learn about Brandwatch’s favorite components for getting the most out of your data set.

  • Be the first to comment

Visualizing Insights: Data Storytelling with Dashboards

  1. 1. NOW YOU KNOW | BRANDWATCH.COM #NYKCON F Visualizing Insights: Data Storytelling with Dashboards
  2. 2. #NYKCON F About Me / Kate Hoffmire • Data Analyst / Data Visualization Enthusiast at Brandwatch • Worked as a business intelligence analyst at BI company building dashboards for clients • Worked with customer experience survey data building presentations that explain the customer journey and customer experience for retailers and websites • Obsessed with cataloging bird species and photographs:
  3. 3. #NYKCON F Sometimes data feels like this.
  4. 4. #NYKCON F
  5. 5. #NYKCON F • Finding the Story: The Data • Building the Story: The Visuals • Sharing the Story: The Narrative • Questions Agenda
  6. 6. #NYKCON F The Whole Process The Data: • Brainstorm • Try Something and ask “Why?” • Please Ask Us! The Visuals: • Start fresh • Get Creative • Order Matters • Annotation is Powerful • Segment, Segment, Segment • Don’t be Scared to Duplicate • Date Range Comparison • Visit Insight Central The Narrative: • How to Share • Who to Share With
  7. 7. #NYKCON F Finding the Story
  8. 8. #NYKCON F Brainstorm • What are some business problems I could help solve with data? • What are themes or issues in my industry I could research? • What information about my competitors would be valuable? • What are some questions my team would love to answer?
  9. 9. #NYKCON F Try Something and then Ask Why Try different charts and graphs out and see if any outliers or peaks jump out to you. Then ask, “why could that be?”. Why is midnight on Friday a big time for engagement for a deli that closes at 9?
  10. 10. #NYKCON F Please Ask Us! • Write down business questions you have and ask us whether we can help you answer them. • Let us brainstorm with you: • What are the things you wish you saw in the dashboard? • What data would you want to be looking at?
  11. 11. #NYKCON F Building the Story
  12. 12. #NYKCON F • Start fresh (new dashboard, new tab). • Use new tabs to try different filtering options (different time periods, categories or page types). Start Fresh
  13. 13. #NYKCON F • Look at data on different time periods. • Test out components, variables, and visualizations. Get Creative!
  14. 14. #NYKCON F Order Matters... Figure out what the most important information you can convey is, and locate that up top.
  15. 15. #NYKCON F One of the most under-used components (in my humble opinion) is annotation. If I opened this dashboard, I would immediately want to know what caused the peaks? The Power of Annotations
  16. 16. #NYKCON F The Power of Annotations
  17. 17. #NYKCON F Segment, Segment, Segment Segment by page type, category, sentiment, topic, author, location, time period, Twitter demographics, specific sites, etc.
  18. 18. #NYKCON F Don’t be scared to Duplicate Try putting the same chart twice, but filtered differently in each. This allows you to see the same data, but spliced over different categories.
  19. 19. #NYKCON F Date Range Comparison One of the most underappreciated components is “Date Range Comparison”. You can compare months, quarters, product launches, or any custom time periods.
  20. 20. #NYKCON F Visit Insights Central Visit Insights Central for ideas, inspiration, and things to copy.
  21. 21. #NYKCON F Sharing the Story
  22. 22. #NYKCON F People hear statistics, but they feel stories. -Brent Dykes, Domo
  23. 23. #NYKCON F • Export to PowerPoint • Export a component • Share the dashboard with a team or coworker • Look how to combine data sources with the API • Share a mention or mentions with interested parties • Signals and alerts How to Share
  24. 24. #NYKCON F • Customer Service • Customer Feedback • Business Units Teams • Marketing • HR • Product Design • PR • Consumer Insights Share your stores, successes, questions or insights with us! Who to Share With
  25. 25. #NYKCON F The Whole Process The Data: • Brainstorm • Try Something and ask “Why?” • Please Ask Us The Visuals: • Start fresh • Get Creative • Order Matters • Annotation is Powerful • Segment, Segment, Segment • Don’t be Scared to Duplicate • Date Range Comparison • Visit Insight Central The Narrative: • How to Share • Who to Share With
  26. 26. #NYKCON F Questions
  27. 27. #NYKCON F KateH@Brandwatch.com Kate Hoffmire Data Analyst, Brandwatch
  28. 28. #NYKCON F Now You Know

×