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Masterclass Presentation
Quick Reporting | Workshop
KELLY AUTENRIETH & NICOLE WALSH/ TRAINERS
Intros
Kelly Autenrieth
Team Lead,
User Adoption
New York
BRANDWATCH.COM
Nicole Walsh
Technical Trainer,
User Adoption
New York
Hello from the other side
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
• Name
• Company
• Team
• Where you’re from
• What are yo...
Agenda
In Today’s Session…
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
Goals
• Generate insights on the fly for
your C-Suite
• Create ...
Login Info
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
• Login | to app.brandwatch.com
• Username | Look to your handout for yo...
Scenario
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
• You work for Qdoba Mexican Eats
• The Chief Strategy Officer comes by yo...
Scenario
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
• What’s the volume of this conversation during April 1 - 30?
• Who are th...
Ready?
Go!
Query Writing | 10 minutes
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
• Write a new Query to target
Chipotle conversation in t...
[Query]
Time’s Up!
Dashboard Insights | 15 minutes
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
Challenge! You must use a
blank Dashboard template!...
[Dashboard]
Time’s Up!
Scenario Part 2 | 10 Minutes
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
The CSO is so impressed, she wants to know more!
For A...
[Dashboard]
Time’s Up!
Prizes!
[NYK]
Thank you
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Quick Reporting - Kelly Autenrieth & Nicole Walsh

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In this prize-worthy session, you'll put your skills to the test to create a Query and a reporting Dashboard to deliver quick insights to your "C-Suite".

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Quick Reporting - Kelly Autenrieth & Nicole Walsh

  1. 1. Masterclass Presentation Quick Reporting | Workshop KELLY AUTENRIETH & NICOLE WALSH/ TRAINERS
  2. 2. Intros
  3. 3. Kelly Autenrieth Team Lead, User Adoption New York BRANDWATCH.COM Nicole Walsh Technical Trainer, User Adoption New York
  4. 4. Hello from the other side NOW YOU KNOW | #NYKCONF BRANDWATCH.COM • Name • Company • Team • Where you’re from • What are you most excited about at NYK Conference?
  5. 5. Agenda
  6. 6. In Today’s Session… NOW YOU KNOW | #NYKCONF BRANDWATCH.COM Goals • Generate insights on the fly for your C-Suite • Create a template for future quick reporting requests • Win a prize for staying under time! Agenda • Introduce the Scenario • Create a Query in under 10 minutes • Customize a blank Dashboard to show WHO, WHAT, WHEN, WHERE in under 15 minutes
  7. 7. Login Info NOW YOU KNOW | #NYKCONF BRANDWATCH.COM • Login | to app.brandwatch.com • Username | Look to your handout for your login us_training#@brandwatch.com [#38-46] (e.g., us_training38@brandwatch.com) • Password| nyk2016 • Project| [NYK] Quick Reporting
  8. 8. Scenario NOW YOU KNOW | #NYKCONF BRANDWATCH.COM • You work for Qdoba Mexican Eats • The Chief Strategy Officer comes by your desk and wants an update on Chipotle and the E. coli conversation • She wants to a snapshot report delivered in the next hour, knowing about…
  9. 9. Scenario NOW YOU KNOW | #NYKCONF BRANDWATCH.COM • What’s the volume of this conversation during April 1 - 30? • Who are the top 30 Tweeters talking, measured by volume? • What are the top 30 news outlets talking about this, measured by volume? • What’s the volume of negative sentiment? • What are the trending topics?
  10. 10. Ready? Go!
  11. 11. Query Writing | 10 minutes NOW YOU KNOW | #NYKCONF BRANDWATCH.COM • Write a new Query to target Chipotle conversation in the context of the illness • Challenge! Exclude Chipotle’s owned Tweets and Retweets of Chipotle Make the context keywords specific to the news, e.g. – • Illness • Sick • E. Coli
  12. 12. [Query] Time’s Up!
  13. 13. Dashboard Insights | 15 minutes NOW YOU KNOW | #NYKCONF BRANDWATCH.COM Challenge! You must use a blank Dashboard template! • Create a New blank Dashboard using your Query • What Components and Filters will you use to answer her questions? For April 1 – 30, 2016 What’s the volume of conversation? Who are the top 30 Tweeters talking, measured by volume? What are the top 30 news outlets talking about this, measured by volume? What’s the volume of negative sentiment? What are the trending topics?
  14. 14. [Dashboard] Time’s Up!
  15. 15. Scenario Part 2 | 10 Minutes NOW YOU KNOW | #NYKCONF BRANDWATCH.COM The CSO is so impressed, she wants to know more! For April 1 – 30, 2016 What were the top 5 topics on Twitter? What were the top 5 topics on News sites? What day had the highest volume and what topics were driving it?
  16. 16. [Dashboard] Time’s Up!
  17. 17. Prizes!
  18. 18. [NYK] Thank you

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