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Masterclass: The Future of Brandwatch

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The Future of Brandwatch by Will McInnes
Masterclass 2015, NY

Published in: Social Media
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Masterclass: The Future of Brandwatch

  1. 1. Will McInnes /CMO The Future of Brandwatch
  2. 2. The future! 1. An update on Brandwatch 2. How we see the world evolving 3. What we’ve been working on 4. And then… #brandwatchtips © 2015 Brandwatch.com | 2
  3. 3. Thank you #brandwatchtips © 2015 Brandwatch.com | 3
  4. 4. Thank you 4#brandwatchtips
  5. 5. 5#brandwatchtips
  6. 6. vision 6#brandwatchtips
  7. 7. #brandwatchtips © 2015 Brandwatch.com | 7
  8. 8. #brandwatchtips © 2015 Brandwatch.com | 8
  9. 9. #brandwatchtips © 2015 Brandwatch.com | 9
  10. 10. #brandwatchtips © 2015 Brandwatch.com | 10
  11. 11. WHAT WE’RE WORKING ON #brandwatchtips © 2015 Brandwatch.com | 11
  12. 12. BRINGING YOU MORE DATA! #brandwatchtips © 2015 Brandwatch.com | 12
  13. 13. Instagram Improvements /delivered! • Authenticate Brandwatch with any Instagram account in order to get an ‘access token’ • This allows us to crawl Instagram more often – resulting in more consistent, improved coverage #brandwatchtips © 2015 Brandwatch.com | 13
  14. 14. Premium Chinese Data/ delivered! The best Sina Weibo, Tencent Weibo, and Renren coverage for global brands and agencies seeking exponential international growth #brandwatchtips © 2015 Brandwatch.com | 14
  15. 15. Language Agnostic Queries/ coming soon! Setup Queries without Language restrictions Improved tracking for hashtag campaigns and tracking content sharing #brandwatchtips © 2015 Brandwatch.com | 15
  16. 16. MAKING IT LOCAL! #brandwatchtips © 2015 Brandwatch.com | 16
  17. 17. Vizia localisation /delivered! • Make Vizia even more relevant to your teams by presenting to them in their native language, location nomenclature, and time zones #brandwatchtips © 2015 Brandwatch.com | 17
  18. 18. US State Map for Vizia /delivered! A heat map displaying mentions volumes at a state level #brandwatchtips © 2015 Brandwatch.com | 18
  19. 19. Vizia Globe/ delivered! New visual heat map of mentions with author information #brandwatchtips © 2015 Brandwatch.com | 19
  20. 20. New Location Visuals /coming soon! Location visualisation improvements will make it much easier to understand where key conversations are happening #brandwatchtips © 2015 Brandwatch.com | 20
  21. 21. INBOX INSIGHTS! #brandwatchtips © 2015 Brandwatch.com | 21
  22. 22. Automated Reports /delivered! Automated reports straight to your inbox #brandwatchtips © 2015 Brandwatch.com | 22
  23. 23. Signals /delivered! Detects important events in your data and lets you know first #brandwatchtips © 2015 Brandwatch.com | 23
  24. 24. CONNECTING YOU! #brandwatchtips © 2015 Brandwatch.com | 24
  25. 25. Spredfast Integration /delivered! All the engagement power of Spredfast within the Brandwatch Application #brandwatchtips © 2015 Brandwatch.com | 25
  26. 26. Spredfast Integration /delivered! All the engagement power of Spredfast within the Brandwatch Application #brandwatchtips © 2015 Brandwatch.com | 26
  27. 27. Adding external data to Vizia /delivered! • Upload sales figures, NPS data, website stats, search data and more! • Data can be added via CSV, automatic method coming soon! #brandwatchtips © 2015 Brandwatch.com | 27
  28. 28. Adding external data to Vizia /delivered! • Upload sales figures, NPS data, website stats, search data and more! • Data can be added via CSV, automatic method coming soon! #brandwatchtips © 2015 Brandwatch.com | 28
  29. 29. Document Limitation The information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions. Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053 4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom Email contact@brandwatch.com Web brandwatch.com Twitter @brandwatch Telephone UK +44 (0)1273 234290 US +1 212 229 2240 DE +49 (0)30568 370 040

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