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Brandwatch Masterclass: Data Deep Dive

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NY Masterclass Session, May 8

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Brandwatch Masterclass: Data Deep Dive

  1. 1. Data Deep Dive / How to Find Insights in Your Dashboards Agata Dec agata@brandwatch.com | @agata_dec MAY 2014
  2. 2. Contents © 2014 Brandwatch | www.brandwatch.com 2 • Brief Intro • Why Should You Care? • How to Find Insights • Tips and Tricks • Q&A
  3. 3. 3 About Agata © 2014 Brandwatch | www.brandwatch.com
  4. 4. © Agata Dec | 2014 4 ANALYTICS PROJECT MANAGER What my boss thinks I do What my mom thinks I do What clients thinks I doWhat my friends think I do What I think I do What I really do
  5. 5. Agata / The Background 5 B.S. Media, Culture and Communications M.S. Integrated Marketing & Data Analytics Public Relations Communications Marketing Analytics Project Manager at Brandwatch © 2014 Brandwatch | www.brandwatch.com
  6. 6. 6 Why Do We Care? © 2014 Brandwatch | www.brandwatch.com
  7. 7. Without insights… 7© 2014 Agata Dec
  8. 8. … results of your decision-making can be tragic! 8© 2014 Agata Dec
  9. 9. Like it or not, you need to find insights. 9© 2014 Agata Dec
  10. 10. 10 Deep Dive © 2014 Brandwatch | www.brandwatch.com
  11. 11. 11 The Usual Path… © 2014 Brandwatch | www.brandwatch.com Write good query Maybe create a rule or two Add fancy charts to your dashboard Screenshot charts Copy charts to report
  12. 12. 12© 2014 Brandwatch | www.brandwatch.com
  13. 13. 13 A Better Path… © 2014 Brandwatch | www.brandwatch.com Prepare your setup Create fancy dashboard Add more fancy charts Dig, dig, dig, and dig some more What am I missing? Write report
  14. 14. 14© 2014 Brandwatch | www.brandwatch.com
  15. 15. 15 Demo Time! © 2014 Brandwatch | www.brandwatch.com
  16. 16. 16 Tips & Tricks © 2014 Brandwatch | www.brandwatch.com
  17. 17. The DOs and DON’Ts of insights 17 YES, PLEASE! • Dig into it • Focus on little gems • Use your findings to drive insights © 2014 Brandwatch | www.brandwatch.com NO, JUST NO. • Don’t try to analyze everything • Don’t focus only on the “big idea” • Don’t take your data out of context
  18. 18. 18 Q&A © 2014 Brandwatch | www.brandwatch.com
  19. 19. Thank You & Contact 19 Email / agata@brandwatch.com Web / http://www.brandwatch.com Twitter / @agata_dec Document Limitation The information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions. Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053 4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom © 2014 Brandwatch | www.brandwatch.com

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