Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Intelligence: The Fundamentals

774 views

Published on

Paul Siegel, Brandwatch

Published in: Technology
  • Be the first to comment

Intelligence: The Fundamentals

  1. 1. NOW YOU KNOW | BRANDWATCH.COM #NYKLondo n Intelligence: the Fundamentals Paul Siegel, Data Scientist
  2. 2. #NYKLondon Social Media
  3. 3. #NYKLondo n
  4. 4. #NYKLondo n
  5. 5. #NYKLondo n
  6. 6. #NYKLondo n https://galoisrepresentations.wordpress.com/2017/12/17/th e-abc-conjecture-has-still-not-been-proved/
  7. 7. #NYKLondo n
  8. 8. #NYKLondo n
  9. 9. #NYKLondon Scientific Intelligence
  10. 10. #NYKLondo n
  11. 11. #NYKLondo n
  12. 12. #NYKLondo n
  13. 13. #NYKLondo n Newton (1642) Gravit y
  14. 14. #NYKLondo n Intelligence is a quest for simplicity Identify your assumptions and test them
  15. 15. #NYKLondon Science in Social Media?
  16. 16. #NYKLondo n Case Study: Sentiment Analysis ● Break down by language ● Break down by audience ● Localize on an entity ● Throw away neutral ● Retrain over time
  17. 17. #NYKLondo n
  18. 18. #NYKLondo n Multilingual Twitter Sentiment Classification: The Role of Human Annotators - Mozetic, Grcar, Smailovic 2016
  19. 19. #NYKLondo n http://blog.conceptnet.io/posts/2017/how-to-make-a-racist-ai-without-really-trying/
  20. 20. #NYKLondo n Open questions: ● Does sentiment correlate to sales / brand health? ● Does sentiment predict virality? ● Are we throwing away better indicators? Nobody knows.
  21. 21. #NYKLondon What are the fundamentals?
  22. 22. #NYKLondo n People Conten t Time Digital advertising Event detection Influencer marketing Campaign Strategy Campaign forecasting Crisis management
  23. 23. #NYKLondo n People Conten t Time
  24. 24. #NYKLondo n Next Step: Take Time Seriously!
  25. 25. #NYKLondo n Next Step: Take Time Seriously!
  26. 26. #NYKLondo n Next Step: Take Time Seriously!
  27. 27. #NYKLondo n Toward the fundamentals ● Seek simplicity ● Test your assumptions as well as your actions ● Mind the fundamentals
  28. 28. #NYKLondo n
  29. 29. #NYKLondon Thank you!

×