How to: Use social media monitoring for campaign tracking

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Most marketers are tracking brand mentions using social media listening platforms.

*Clever* marketers are analyzing this data to compare campaigns over time. And the very best marketers?

They're automating advanced analysis to truly comprehend the effectiveness of their campaigns.

We want to show how you can join them. In this webinar you'll discover:
* The role of sentiment analysis in effective campaign tracking
* How categorizing brand mentions can help benchmark your marketing activity
* How to use advanced features such as Rules and categorization to segment conversation into meaningful and valuable buckets

This webinar includes a demo of how to use some of these features in the Brandwatch platform, and is suitable for both users of Brandwatch and those interested in using social listening to aid successful campaign tracking.

Published in: Social Media
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