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Last fall, Ford announced it will soon move all small car production to Mexico. Several other U.S. auto manufacturers currently produce vehicles outside of the country, but Ford’s announcement sparked a significant amount of backlash, which was fueled by then presidential-nominee Donald Trump’s amplification.
Through this analysis, we will understand how Ford’s decision to move some of its production to Mexico has impacted sentiment & purchase intent toward the automaker. We will also examine how other U.S. auto manufacturers have been impacted by their decision to move production outside of the country. This knowledge will lead us to the final portion of the analysis where we will explore if Americans are becoming more conscious of products made in the U.S. and whether President Trump has had any role in that.