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For socially savvy brands, the command center is often an integral part of understanding and connecting with their online audience. However, many have not fully capitalized on the technology’s capabilities.
The following guide outlines the command center’s role in engagement, customer service, crisis management, real-time marketing, regional benchmarking, competitive benchmarking and internal social awareness.
Additionally, we take an in-depth look at the qualities that make one command center more powerful than another.
There is a lot of confusion surrounding command centers – we aim to clear that up.