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Ditch the Label is one of the largest anti-bullying charities in the world. Each month, thousands of young people are supported by the charity online through pioneering support programs. The charity recently collaborated with Brandwatch to conduct a piece of research to better understand the landscape of abusive language and discourse around prejudice and bullying on social media, in addition to developing a greater understanding of masculinity constructs. In this talk, DTL's CEO Liam Hackett and Brandwatch Research Manager Ed Crook will discuss their approach to the research, share some key findings and talk about the impact they had on the important work done by the charity.