Brandwatch Masterclass / Categories, Tags, & Rules
Brit Ferguson brit@brandwatch.com | Tel: 646-568-6217
May 8th
, 2014
Agenda
© 2013 Brandwatch | www.brandwatch.com 2
•Defining Tags, Categories, & Rules
•Sorting your data with Tags & Categor...
© 2014 Brandwatch | www.brandwatch.com 3
Tags
Tags / Defined
4
•Allow you to segment data by customer profile, by
emotion, by conversation type or anything you want.
•C...
© 2014 Brandwatch | www.brandwatch.com 5
Categories
Categories / Defined
6
•Provide a structured way to segment your data
•Similar to Tags, but allow you to group related dat...
© 2014 Brandwatch | www.brandwatch.com 7
Rules
Rules / Defined
8
•Allows you to automatically perform
actions on mentions, both in the future &
historically, based on se...
© 2014 Brandwatch | www.brandwatch.com 9
Setting Up in
Brandwatch
© 2014 Brandwatch | www.brandwatch.com 10
Tags
Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 11
Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 12
Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 13
Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 14
Tags / Setting Up
© 2014 Brandwatch | www.brandwatch.com 15
Tags / In Action!
© 2014 Brandwatch | www.brandwatch.com 16
© 2014 Brandwatch | www.brandwatch.com 17
Categories
Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 18
Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 19
Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 20
Categories / Setting Up
© 2014 Brandwatch | www.brandwatch.com 21
Categories / In Action!
© 2014 Brandwatch | www.brandwatch.com 22
© 2014 Brandwatch | www.brandwatch.com 23
Automating with
Rules!
Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 24
Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 25
Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 26
Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 27
Rules / Getting Automated
© 2014 Brandwatch | www.brandwatch.com 28
Recap
© 2014 Brandwatch | www.brandwatch.com 29
•Defining Tags, Categories, & Rules
•How to sort your data
•Automating you...
© 2014 Brandwatch | www.brandwatch.com 30
Questions?
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Brandwatch Masterclass: Categories, Tags & Rules

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NY Masterclass Session, May 8

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  • **USED COMPUTER
  • Examples: tracking hashtags, events,
  • Search for specific rules
    Shows you what query and action that rules is set to take
    Can pause or copy rules to other projects
  • - From these actions, you can also choose to create new Tags & Categories
  • Brandwatch Masterclass: Categories, Tags & Rules

    1. 1. Brandwatch Masterclass / Categories, Tags, & Rules Brit Ferguson brit@brandwatch.com | Tel: 646-568-6217 May 8th , 2014
    2. 2. Agenda © 2013 Brandwatch | www.brandwatch.com 2 •Defining Tags, Categories, & Rules •Sorting your data with Tags & Categories •Automating your Actions via Rules
    3. 3. © 2014 Brandwatch | www.brandwatch.com 3 Tags
    4. 4. Tags / Defined 4 •Allow you to segment data by customer profile, by emotion, by conversation type or anything you want. •Can be added automatically with Rules or Bulk Actions and once applied you can use them to Filter or Chart your data. © 2013 Brandwatch | www.brandwatch.com
    5. 5. © 2014 Brandwatch | www.brandwatch.com 5 Categories
    6. 6. Categories / Defined 6 •Provide a structured way to segment your data •Similar to Tags, but allow you to group related data attributes with sub-categories •Can be added automatically with Rules or Bulk Actions and once applied you can use them to Filter or Chart your data. © 2013 Brandwatch | www.brandwatch.com
    7. 7. © 2014 Brandwatch | www.brandwatch.com 7 Rules
    8. 8. Rules / Defined 8 •Allows you to automatically perform actions on mentions, both in the future & historically, based on searches & filters you define. •Use to automatically tag, categorize or adjust sentiment of all your mentions in real time. © 2013 Brandwatch | www.brandwatch.com
    9. 9. © 2014 Brandwatch | www.brandwatch.com 9 Setting Up in Brandwatch
    10. 10. © 2014 Brandwatch | www.brandwatch.com 10 Tags
    11. 11. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 11
    12. 12. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 12
    13. 13. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 13
    14. 14. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 14
    15. 15. Tags / Setting Up © 2014 Brandwatch | www.brandwatch.com 15
    16. 16. Tags / In Action! © 2014 Brandwatch | www.brandwatch.com 16
    17. 17. © 2014 Brandwatch | www.brandwatch.com 17 Categories
    18. 18. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 18
    19. 19. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 19
    20. 20. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 20
    21. 21. Categories / Setting Up © 2014 Brandwatch | www.brandwatch.com 21
    22. 22. Categories / In Action! © 2014 Brandwatch | www.brandwatch.com 22
    23. 23. © 2014 Brandwatch | www.brandwatch.com 23 Automating with Rules!
    24. 24. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 24
    25. 25. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 25
    26. 26. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 26
    27. 27. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 27
    28. 28. Rules / Getting Automated © 2014 Brandwatch | www.brandwatch.com 28
    29. 29. Recap © 2014 Brandwatch | www.brandwatch.com 29 •Defining Tags, Categories, & Rules •How to sort your data •Automating your Actions with Rules
    30. 30. © 2014 Brandwatch | www.brandwatch.com 30 Questions?

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