Alerts!
Nate Walton nate@brandwatch.com | @molten_tofu
MAY 2014
Contents
© 2014 Brandwatch | www.brandwatch.com 2
• Basics
• Increase vs regular
• Metrics vs topics
• Quiz!
• Thresholds
Basics
© 2014 Brandwatch | www.brandwatch.com 3
You can add any email address to an alert
You can always use a search with...
Example Alert
© 2014 Brandwatch | www.brandwatch.com 4
Increase vs regular
© 2014 Brandwatch | www.brandwatch.com 5
Regular alerts work best for content digests
e.g. influencer ...
Topics vs metrics
© 2014 Brandwatch | www.brandwatch.com 6
Topics-based alerts help accurately target
predictable topics
•...
© 2014 Brandwatch | www.brandwatch.com 7
Quiz Time!
© 2014 Brandwatch | www.brandwatch.com 8
Celebrity mentions (more than 1,000,000 followers)
© 2014 Brandwatch | www.brandwatch.com 9
Mentions with positive sentiment
© 2014 Brandwatch | www.brandwatch.com 10
News clippings from top media (top sites list)
© 2014 Brandwatch | www.brandwatch.com 11
Mentions from news (the page type)
© 2014 Brandwatch | www.brandwatch.com 12
Bomb threats
© 2014 Brandwatch | www.brandwatch.com 13
@ Mentions at @VerizonWireless
© 2014 Brandwatch | www.brandwatch.com 14
@ Mentions at @molten_tofu
© 2014 Brandwatch | www.brandwatch.com 15
Tweeters with Impact Score over 50
Increase thresholds
© 2014 Brandwatch | www.brandwatch.com 16
Proper thresholds depend on historical volatility of the dat...
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Brandwatch Masterclass: Alerts!

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NY Masterclass Session, May 8

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  • SHOW ALERTS IN APP
  • SHOW ALERTS IN APP
  • INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  • IPHONE SAUSAGES
  • INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  • INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  • INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  • INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  • INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  • INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  • INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  • INCREASE ALERT: SAFETYONE OFF ALERT: DEATH
  • SHOW IN BRANDWATCH,DOWNLOAD DATA, JUMP INTO EXCEL
  • Brandwatch Masterclass: Alerts!

    1. 1. Alerts! Nate Walton nate@brandwatch.com | @molten_tofu MAY 2014
    2. 2. Contents © 2014 Brandwatch | www.brandwatch.com 2 • Basics • Increase vs regular • Metrics vs topics • Quiz! • Thresholds
    3. 3. Basics © 2014 Brandwatch | www.brandwatch.com 3 You can add any email address to an alert You can always use a search within your query if you set it up as a rule Have a naming convention Recipients have to confirm
    4. 4. Example Alert © 2014 Brandwatch | www.brandwatch.com 4
    5. 5. Increase vs regular © 2014 Brandwatch | www.brandwatch.com 5 Regular alerts work best for content digests e.g. influencer mentions Regular alerts work best to identify trends in rarely mentioned topics e.g., severe crisis topics Increase alerts work best to identify trends in topics with daily conversation e.g., brand products
    6. 6. Topics vs metrics © 2014 Brandwatch | www.brandwatch.com 6 Topics-based alerts help accurately target predictable topics • Product discussion • Customer service • Spokespeople • Owned content (e.g. hashtags) Metrics-based alerts help you identify the conversation you couldn’t predict 
    7. 7. © 2014 Brandwatch | www.brandwatch.com 7 Quiz Time!
    8. 8. © 2014 Brandwatch | www.brandwatch.com 8 Celebrity mentions (more than 1,000,000 followers)
    9. 9. © 2014 Brandwatch | www.brandwatch.com 9 Mentions with positive sentiment
    10. 10. © 2014 Brandwatch | www.brandwatch.com 10 News clippings from top media (top sites list)
    11. 11. © 2014 Brandwatch | www.brandwatch.com 11 Mentions from news (the page type)
    12. 12. © 2014 Brandwatch | www.brandwatch.com 12 Bomb threats
    13. 13. © 2014 Brandwatch | www.brandwatch.com 13 @ Mentions at @VerizonWireless
    14. 14. © 2014 Brandwatch | www.brandwatch.com 14 @ Mentions at @molten_tofu
    15. 15. © 2014 Brandwatch | www.brandwatch.com 15 Tweeters with Impact Score over 50
    16. 16. Increase thresholds © 2014 Brandwatch | www.brandwatch.com 16 Proper thresholds depend on historical volatility of the data So, a percentage (e.g. normalized) based on volatility: Relative Standard Deviation [Standard deviation of daily volume] / [Avg daily volume] = RSD Acme Corp. Acme Inc.

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