Case Study/
Creation Healthcare
Creation Healthcare
distills groundbreaking
social insights to inform
strategy development
Headquarters: London, UK
Industry: Healthcare, Medical Devices
and Pharmaceuticals
Website: www.creationhealthcare.com
Ser...
Isolating and Understanding The
Organic Healthcare Discussion
After working with several tools, the Creation Healthcare
le...
About/
Creation Healthcare
Creation Healthcare is the research
and training consultancy to the
healthcare industry for the...
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Using the API to Develop a Groundbreaking Healthcare Analysis Product

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Creation Healthcare distills groundbreaking social insights to inform strategy development. Read the case study to learn how Creation Healthcare created a groundbreaking healthcare analysis product using the Brandwatch API.

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Using the API to Develop a Groundbreaking Healthcare Analysis Product

  1. 1. Case Study/ Creation Healthcare Creation Healthcare distills groundbreaking social insights to inform strategy development
  2. 2. Headquarters: London, UK Industry: Healthcare, Medical Devices and Pharmaceuticals Website: www.creationhealthcare.com Services: Online market research, training and strategic consultancy services Brandwatch services: White-label social media monitoring platform, API integration Building an Index of Influential Medics Creation Healthcare partners with pharmaceutical and healthcare companies to improve stakeholder communications by helping them to engage with the needs of their target audience. Creation Healthcare’s founder and CEO, Daniel Ghinn, devised a revolutionary methodology, called Creation Pinpoint®, a first-of-its-kind offering for the healthcare and pharmaceutical industry. It unearths insights and analyzes the perspectives of the increasing number of healthcare professionals (HCPs) who have moved clinical discussions into online forums and other public social networks. “With Creation Pinpoint we are able to isolate the rapidly increasing number of HCP conversations in public social media from other discussions taking place about health,” said Ghinn. “By analyzing these insights, companies can understand what is important to professionals working in these fields. This information can then be used to inform strategic decisions on services and products which can maximize brand value and ultimately benefit the patient.” To turn his vision into reality, Ghinn needed to find a social media monitoring and analytics platform that would enable Creation Healthcare to do three things: 1.Understand how treatments and products are perceived by HCPs who may prescribe them every day. 2.Develop an index and network analysis service that enables identification and mapping of HCPs, based on their influence among other HCPs. 3.Investigate the volume and qualitative impact of content from every HCP with an interest in the same therapy area. Finding a Comprehensive Tool for Obtaining Social Insights To deliver such a groundbreaking service, Creation Healthcare needed to find a social media and analytics platform that was simple to use, yet powerful enough to glean meaningful and actionable insights rapidly, among millions of non-relevant online discussions. The team set three prerequisites for their ideal platform: • Provide access to the Twitter ‘Firehose’, so that the analyst team could draw observations and make recommendations based on a complete view of public online conversations. • Supply an Application Programming Interface (API), providing a means of integrating other Creation Healthcare tools and services to share and collate data. • Permit a ‘white label’ implementation so Creation Healthcare could develop a new brand with an emphasis on the bespoke nature of the ‘healthcare-specific’ offering. “By setting the bar high, we narrowed the field of social media monitoring platforms pretty fast,” said Ghinn. “Not many social analytics companies can provide the functional power we require, with the business flexibility we needed for a white- label product.” Key Results/ At a Glance/ Creation Healthcare Goal/ Challenge/ • Provided international health organizations with therapy-specific social media insights from healthcare professionals (HCPs) in multiple languages and territories. • Uncovered the influence of individual HCPs and the impact of their opinions in public online communities. • Established an index of more than 360,000 HCP influencers for distilled market analysis. 360,000 “By setting the bar high, we narrowed the field of social media monitoring platforms pretty fast,” Case Study/ Creation Healthcare Established an index of more than HCPs
  3. 3. Isolating and Understanding The Organic Healthcare Discussion After working with several tools, the Creation Healthcare leadership team chose the Brandwatch social monitoring and analytics platform to identify and glean the insights they were looking for. Brandwatch completely satisfied Creation Healthcare’s stringent criteria and in many ways delivered beyond Ghinn’s original aspiration. “The Brandwatch platform processes custom queries so fast that our team was very impressed with how quickly meaningful results could be delivered to our clients,” said Ghinn. “The flexible implementation allows us to scale and innovate accurately, according to the client budget.” Through the resulting partnership with Brandwatch, a groundbreaking healthcare analysis product was born. Creation Pinpoint enables users to work with a clean and intuitive reporting interface which displays cutting edge insights and is the most plugged-in social media database in the world. For the first time, it is possible to see individual and aggregated HCP opinion on treatments, conditions and medicines, as well as their influence on each other. Lorem ipsum dolor sit amet, consecte/ Solution/ Results/ “...innovation combined with their focus on producing the best possible product for clients means that their goals are completely aligned with Creation Healthcare’s aims.” “...displays cutting edge insights and is the most plugged-in social media database in the world.” “Customers are amazed when they can visualize and understand HCP clusters and the ways information is shared through social channels,” explained Ghinn. “Then they get that ‘lightbulb’ moment when they see how relevant HCPs link up, especially key opinion leaders.” Creation Pinpoint achieves never-before-seen insights by allowing deep investigation of conversations that are something of a ‘needle in a haystack’ compared with the global volume of online conversation. Clients using the Creation Pinpoint service are also provided with access to real-time dashboards built using the Brandwatch platform, from which they can make strategic decisions about how and when they will proactively engage with key influencers. Creation Pinpoint & Brandwatch Combine to Develop New Market Creation Healthcare understood the value of Brandwatch as a ‘white label’ partner, noting the rapid rise of their platform throughout the world. Brandwatch’s reputation for delivering advanced social insights and analytics only continues to grow so Creation Healthcare is pleased to promote the association between the two companies. This partnership enables Creation Healthcare to deliver a tool and service unlike any other. Through this new service, Creation Healthcare has led many new international online market research projects, significantly increased company growth and is rapidly scaling to meet the demand from healthcare clients all over the world. “There is strong interest from healthcare and pharmaceutical companies for innovative, yet compliant ways of understanding the opinions of HCPs,” said Ghinn. “Brandwatch’s focus on innovation combined with their focus on producing the best possible product for clients means that their goals are completely aligned with Creation Healthcare’s aims.” Creation Healthcare and Brandwatch continue to collaborate to present insightful data from Creation Pinpoint in new ways. Together they are working to deliver custom visualizations that will help further transform how healthcare and pharmaceutical clients can understand and respond to the opinions and interests of HCPs online. Case Study/ Creation Healthcare
  4. 4. About/ Creation Healthcare Creation Healthcare is the research and training consultancy to the healthcare industry for the digital age, advising the world’s largest pharmaceutical and healthcare organizations. Established in 1998, the company has been at the forefront of innovation in healthcare engagement for sixteen years with a global consultant team spanning 20 countries. Creation Healthcare’s services include Creation Pinpoint®, the world’s most comprehensive resource for studying the social media behavior of healthcare professionals. To find out more about Creation Pinpoint, please visit www.creationhealthcare.com. Creation Healthcare’s headquarters are in London, United Kingdom. Brandwatch Brandwatch is a leading provider of social media monitoring and analytics solutions. Its technology gathers millions of online conversations every day and provides clients with the tools to analyze them, enabling brands and agencies to make smarter, data-driven business decisions. The company has won awards for its technology and renowned corporate culture, and regularly wins accolades for its impressive growth. The Brandwatch platform is used by over 900 brands and agencies, including organizations such as Dell, PepsiCo, Whirlpool, Kellogg’s and British Airways. For more information, please visit www.brandwatch.com @brandwatch | Brandwatch Blog | Brandwatch Facebook Page

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