Brandwatch Channels: Owned Media Tracking [Webinar]


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Slide deck from our US webinar about Channels, bringing owned media tracking to Brandwatch. Audio/Video here:

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Brandwatch Channels: Owned Media Tracking [Webinar]

  1. 1. Introducing Channels/Bringing the Power of Brandwatch toOwned Media AnalysisBrandwatch contact@brandwatch.comWebinar / June 2013
  2. 2. Today’s Presenters/2© 2013 Brandwatch | www.brandwatch.comNate WaltonData Scientist, Brandwatchnate@brandwatch.comEve SangenitoVP of Marketing, Brandwatch@esangenito /
  3. 3. Getting Started/ We’d love your participation© 2013 Brandwatch | 3Social media is about engaging & sharing ideas…so feel free to join the conversation today:•  Ask questions in the session chat•  Tweet about our discussion using@brandwatch or #brandwatch•  We also know some of you will preferto just listen in; that works tooAfter the sessionIf you’d like a copy ofthe presentation, we’llmake it available within1-2 days
  4. 4. Agenda/© 2013 Brandwatch | 4About BrandwatchBrandwatch Channels: OverviewWhat Challenges Does It Solve?What Does It Deliver?Key Benefits & Use CasesDemoQ&A
  5. 5. Brandwatch/ Who we are© 2012 Brandwatch | 5SaaS enterprisesocial mediamonitoring &analysis700+Clients in15 MarketsWorld ClassDevelopment &Services TeamAll Intellectual PropertyOwned In-houseHigh Satisfaction99% customer likelihood torecommendSupportingClients in25 Languages(With Sentiment)Selected asRed HerringGlobal Top 100Winner & recognizedby MediaMomentum170 EmployeesRapidly GrowingClient BaseGlobal PresenceNew York | Chicago | Brighton | Berlin
  6. 6. Brandwatch Channels/ What is it?6© 2013 Brandwatch | www.brandwatch.comA new feature set within Brandwatch to help brands and agencies conductmore in-depth analysis of their owned social media assetsAvailable nowIn Beta0100200300400500600700800900100028-May-13 29-May-13 30-May-13 31-May-13 1-Jun-13 2-Jun-13 3-Jun-13 4-Jun-13Admin Posts New Posts New CommentsFacebook Summary
  7. 7. Brandwatch Channels/ What challenges does it solve?7•  Frustration and inefficienciesof using multiple tools to analyze brandedsocial sites•  Lacking analysis capabilitiesavailable with in-platform sites•  A need for brands to understand therelationship between owned and earnedmedia results© 2013 Brandwatch | www.brandwatch.comOwned mediaA communication channel that yourbrand controls (i.e. your Facebookpage, Twitter account, etc)Earned mediaBrand mentions posted by others whoare not paid by or members of yourorganization (i.e. WOM, publicity innews media, product reviews, etc)
  8. 8. Brandwatch Channels/ What does it deliver?8© 2013 Brandwatch | www.brandwatch.comCompetitive BenchmarkingMap your owned social network resultsagainst competitorsFlexible Top Line MetricsChart key trends and insights, and segment databy user and content type
  9. 9. Brandwatch Channels/ What does it deliver?9© 2013 Brandwatch | www.brandwatch.comInfluencer IdentificationIdentify the most engaged, active members onyour community and those of your competitorsContent EvaluationIn-depth understanding of the topics ofconversation within an owned community
  10. 10. Brandwatch Channels/ What does it deliver?10© 2013 Brandwatch | www.brandwatch.comOwned vs. Earned ComparisonsSide-by-side charting of your owned media posts and earned mentions,to understand the impact of social media activities to online visibility
  11. 11. Brandwatch Channels/ Key benefits & use cases11Channels is particularly beneficial to community, campaign andbrand managers who want to:•  Drive market leadershipUnderstand the opportunities between your owned social media & competitors•  Assess content effectivenessApply learned knowledge to future campaigns•  Drive membership retention and advocacyIdentify the most engaged and impactful fans to nurture•  Increase brand growth and visibilityLearn and apply your social marketing strategy and tactics in concert with earnedmedia mentions and results© 2013 Brandwatch |
  12. 12. Time for a Demo/ Let’s see it in action…© 2013 Brandwatch | 12
  13. 13. Questions?/ We’ve got answers…© 2013 Brandwatch | 13
  14. 14. Thank You!14© 2013 Brandwatch | US: +1 212 229 2240UK: +44 (0)1273 234 290Germany: +49 (0)711 912 441 59e.