1.
WILL MCINNES, CMO, BRANDWATCH
Unlocking the socially-powered invisible hand of technology.
Democratizing data &
decision-making.
@willmcinnes @brandwatch

2.
WILL MCINNES, CMO, BRANDWATCH
Better Decisions Everywhere
@willmcinnes @brandwatch

3.
• 1200+ clients in 20+ international
markets
• 98% customer satisfaction
• Over 30% of Fortune 100
• 300+ employees
• International New York/San
Francisco/Brighton/Berlin/Stuttgart/Singap
ore
Brandwatch

4.
The ‘invisible hand’ is a metaphor used by
Economist Adam Smith to describe
unintended social benefits resulting from
individual actions.
@willmcinnes @brandwatch

5.
You/we (probably) don’t have a
CLUE.
@willmcinnes @brandwatch

6.
These things,
they control you.
@willmcinnes @brandwatch

7.
You’re already a
‘habit machine’ but now,
even when you think
you’re making decisions,
you’re not.

8.
You know this dude’s
name

9.
You fill your ears with music that was
presented to you thanks to algorithms.
What you listen to…

10.
Which way
you go…

11.
Where you as a junior doctor in the US
are placed is thanks in part to a
Matching algorithm
Where you work…

12.
How your health
is managed…

13.
“If you own a large vehicle but have no children, you're more
likely to be overweight. If a health insurer purchases that data
package on you -- likely paying pennies to get it -- then good luck
getting a fair deal on your insurance”
WIRED MAGAZINE IN CONVERSATION WITH:
FRANK PASQUALE | LAW PROFESSOR | UNIVERSITY OF MARYLAND
@willmcinnes @brandwatch

14.
When you meet people…

15.
Who you kiss…
@willmcinnes @brandwatch

16.
Thanks Facebook
Algorithm!
@willmcinnes @brandwatch

17.
So these little guys are working
away
in the background…

18.
Are they working for
you? Or for them?

19.
Who controls those
invisible hands?

20.
What does this have to do with
Marketing, Business, Intelligence,
Will?
@willmcinnes @brandwatch

21.
Research and
intelligence
are evolving
@willmcinnes @brandwatch

22.
CHRIS MOODY, VP, TWITTER
“We're the largest
searchable archive
of human thought,
that’s public,
that’s ever existed,”

23.
And your
work can be
an invisible
hand
@willmcinnes @brandwatch

24.
We can be the
invisible hands!

25.
every recommendation,
every insight,
every report.

26.
#squadgoals
better decisions
everywhere

27.
1. You need network effects

28.
@willmcinnes @brandwatch

29.
2. You need distribution

30.
Brandwatch Signal
Related Topics
Most Influential Mentions
Open Query in Dashboard
An increase in the usage of the hashtag #AirRage for the Query "Royal Airways".
#AirRage trending for Royal Airways
14:0010:00 12:00
14
Mentions in the last
30 minutes
• Air Rage
• Cancelled
• fight RA440
James Knight @jamesknight
IMPACT
StevenTurner @hello_steven
Nancy Jones @nannanancy
RT @jntim00 Landed back in London after a fight broke out between
passenger and air crew pic.twitter.com/7JV80SpD1 #RoyalAirways #AirRage
Another Royal Airways flight has been turned around due to an incident on
RT @jntim00 Landed back in London after a fight broke out between
passenger and air crew pic.twitter.com/7JV80SpD1 #RoyalAirway #AirRage
RT @matt_mllr Royal Airways flight RA440 from New York has been
cancelled. Nightmare! #Cancellations #AirRage
Amy Cooper @_amy_cooper
78
71
83
65
· 14:17
· 14:28
· 14:19
· 14:45
‘Nudge’

31.
3. You need control
@willmcinnes @brandwatch

32.
4. You need MOAR

33.
• Audiences (come see!)
• Image analytics
• Location
• Global
• Easy
• Fast
@willmcinnes @brandwatch

34.
OK, great.
Thanks Will.

35.
Looking to the future

36.
Now What
So What
What
@willmcinnes @brandwatch

37.
1. Descriptive
What happened?
2. Diagnostic
Why did it happen?
3. Predictive
What will happen?
4. Prescriptive
What should I do?
Gartner @willmcinnes @brandwatch

38.
Leverage
points
40 mph = 80% chance
30 mph = 80% chance

39.
“Self-driving car manufacturers have yet to
reveal their stance on the issue.”

40.
@willmcinnes @brandwatch

41.
Your invisible hand, your robot army.
Better decisions.
Everywhere.

42.
Thanks!
Come and say hi at the
Brandwatch booth.
@willmcinnes | brandwatch.com