1.
Audience-Based Community
Management
Know, nurture and grow your online communities
NICK TAYLOR/ PRODUCT MARKETING MANAGER

2.
What is my
Audience?

3.
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engaged authors
target audience
followers
employees?
Community Growth
Paid Marketing
Market Research
Customer Service
Social Selling
PR & Reputation
Advocacy
Community Nurturing
Organic Marketing

4.
What is my
Relationship
with them?

5.
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engaged authors
target audience
followers
employees
It depends…
(Potential) Customers
Advocates
Amplifiers
Co-creators
Collaborators
Community Members

6.
Defining my
Audiences

7.
Search is getting easier
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8.
Knowing what (search) to search for
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Bio (Boolean)
Tweets (Boolean)
Gender
Account Type
Interests
Professions
Followers (Coming
soon)

9.
Combining search terms
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10.
My Followers
Community
Managers
UK
Mentioned
my #
Individuals
Male
Interested in
Follow
Competitor
USA
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Segment my
Followers
Discover new
Target Audience
Find Engaged
Community

11.
Organic
Engagement

12.
Bio: (love OR worm
OR avid OR keen
OR lover)
AND
(book OR books OR
reading OR reader
OR literature OR
fiction)
NOT
(publisher OR
published OR writer
OR “wrote a book”)
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13.
Location: United
Kingdom
AND
Bio: (love OR worm
OR avid OR keen
OR lover)
AND
(book OR books OR
reading OR reader
OR literature OR
fiction)
NOT
(publisher OR
published OR writer
OR “wrote a book”)
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14.
Create a Mood Board
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Trending Topics Content Trends

15.
Create a Tastemakers Focus Group
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16.
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Find the Right Time to Post

17.
Create a Focus Group
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18.
Plan a Campaign
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19.
Measure the Engagement that Matters
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20.
A Helping Hand

21.
The Gold in your Audience The Right Insiders
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22.
The Influence Score
Discover the ‘Silver Tier’
• Potential Reach
• Followers/Following
• # of Lists
• Activity
• Engagement
» RTs, Replies, Mentions
» Influence of People
Engaging
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23.
Find the Influencers… That Grow Communities
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24.
Never Miss an Important Moment
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25.
An Extra Nudge

26.
Tactical Targeted Ads on Twitter
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Pinpointing Infiltrating Retargeting

27.
Export List Save 1 Column
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28.
Upload to Twitter Ads Target “Tailored Audience”
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29.
Boosting the #ArtOfBreakfast campaign
• (Pay to) reach the right people
• Benefit from free secondary reach
• Follow up your press release
‘Using the Audience lists makes Twitter a more viable
advertising platform for us because while our results from
Facebook are far stronger in terms of CPM/CPC/CPV,
Audiences helps us reach named influencers with Twitter Ads
to get our content in front of the right people’
-Groupe Seb
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30.
nickt@brandwatch.com
@najttaylor
Contact Nick Taylor
Product Marketing Manager
BRANDWATCH.COM

31.
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