Brain-based marketing strategies are the next frontier, and Roger Dooley is a recognized expert in neuromarketing, the application of neuroscience and behavior research to understand shoppers' decision patterns and market to them more efficiently.
Kenya Coconut Production Presentation by Dr. Lalith Perera
Roger Dooley Live Session: "Your Brain on Brands"
1. Your Brain on Brands
BrandSquare
February 16, 2012
Roger Dooley
Dooley Direct, LLC
NeuroscienceMarketing.com
Brainfluence.com
rogerd@dooleydirect.com
@rogerdooley
50. Use simple fonts to
minimize perceived effort.
# 26 @rogerdooley
#Brainfluence
51. Your Brain on Brands
BrandSquare
February 16, 2012
Roger Dooley
Dooley Direct, LLC
NeuroscienceMarketing.com
Brainfluence.com
rogerd@dooleydirect.com
@rogerdooley