Schawk helps retailers seize opportunities through Brand Point Management

1. Schawk helpS retailerS Seize opportunitieS through brand point management.
retailerS take charge!

2. Are you reAdy?
TodAy, you hAve An
unprecedenTed opporTuniTy.
Armed with shopper data and in control of the shelves, you’re poised for significant
marketshare gains as shoppers embrace retailers’ consumer brands. But that’s
just the start. Sophisticated retailers are positioning their stores and brands for
the long term. With an improved economy, you can be perceived as having top-tier,
aspirational offerings. Are you ready?
Schawk is.
From brand portfolio optimization to design and premedia, all the way through to
fulfillment, Schawk delivers retail solutions that are integrated in ways that have
been proven with great consumer brands. yet our solutions are calibrated so you can
leverage your distinct advantages. your marketing, advertising and procurement will
align. your product development will address specific consumer needs. your shoppers
will have compelling and consistent brand experiences wherever they touch your
brand. And your brands will perform.
at Schawk, we call this brand point management.
our retailer clients call it profits.

3. STrengThening your BrAndS, we optimize portfolios, develop brands and create campaigns.
From STrATegy Through SAle. we sharpen brand messages and maintain brand integrity.
Schawk is ready to apply our full capacity to grow loyalty and traffic through we establish processes and ensure buy-in at all levels of your organization.
your branded portfolio. We deliver in each of the areas described in
we handle creative and execution, including all types of design, premedia, print management and fulfillment.
this brochure – Strategy, creative, execution, Technology -- all crucial
to a high-performance consumer brand. We call it brand point management. we promote agility, efficiency, and cost savings.
it’s the integration of expertise across many stages of your brand’s lifecycle
we synthesize our services to create stronger, clearer systems of accountability for your decision-makers.
to deliver compelling and consistent shopper experiences at core touchpoints:
At home, on the go, At the Store and on the Shelf. we ensure that store brands have full impact with shoppers At home, on the go, At the Store and on the Shelf.
BRAND POINT MANAGEMENT.
Strategy creative eXecution technology
premedia
workflow and aSSet management
campaign planning
brand deSign
technology
brand compliance retail marketing print ServiceS
brand portfolio optimization
brand development cloSed-loop fulfillment
photography and retouching
Strategy creative eXecution
This is brand point management at Schawk,
and it’s how you can turn a golden opportunity into profits.

4. Strategy
your store brands can’t be one-offs anymore. They must start
with a strategy that defines a role for every product and with
processes that articulate and execute each product within
your portfolio’s guidelines. This may sound complicated, but
it’s what we do at Schawk every day. We are also experts
in retail marketing. And we use experience gained with the
world’s top cpgs to foster retailer/cpg collaborations, with
benefits that neither partner could have achieved alone.
brand portfolio optimization
Fewer, smarter, more profitable brands. Today you have
crucial decisions to make on brand definition, brand
architecture and product mix. you have to ensure that
shoppers’ affinity for your store is leveraged through product
experiences that are compelling and consistent with your
corporate positioning. And this requires synthesis among
marketing, advertising and purchasing.
Brand portfolio optimization achieves all of these, starting
with brand analysis -- the assessment of key data to uncover
areas of opportunity. optimized portfolios – and optimized
processes in brand development and marketing – drive
retailer profits. Schawk has its own portfolio filled with proof.
brand development
This is the robust articulation of your brand idea all the way
to the line and product level, to leverage your competitive
advantages. every day, Schawk’s strategic design experts
analyze, articulate and develop brands. We do this for
consumer brands whose guidelines are already well-defined,
but we also combine it with our portfolio optimization work
for many retail clients, for added efficiencies and strength.
campaign planning
Schawk retail marketing can help you advance sales with
smarter promotions and drive traffic with more effective
and efficient circulars, direct mail and catalogs. We identify
less-costly formats while boosting impact. We pinpoint new
target segments. And we test new creative and formats for
their ability to generate response. And when we integrate
this with broader strategic work at the brand level, there are
significant benefits for you in efficiency, agility and cost.

5. creative
here’s where strategy blooms. not only does Schawk do inspired, disciplined creative, we make
sure it follows the mandates of strategy and sets up our downstream partners to execute
precisely. if fewer and smarter brands are to be more profitable, your creative must deliver.
brand deSign
it’s the creative expression of the strategy – the design – that forms the emotional connections eXecution
that turn your shoppers into loyal buyers. Today, to create a real competitive distinction, you must Today, this is part of our integrated delivery of brand point
match cpgs in this arena. Anthem Worldwide, Schawk’s strategic design group creates visual management. We are world-best at premedia, print services and
brand expressions that deliver a compelling message across multiple brand touchpoints, in more, and we are positioned to respond to your brand’s growth with
packaging and promotional materials At home, on the go At the Store and on the Shelf. a broad network and key resources to rapidly deploy design systems
across thousands of SKus and a variety of promotional materials.
brand compliance
To respect and maintain your hold on the consumer, your brand experience must always be premedia
consistent in personality, tone, values and graphic standards. This is why Schawk also offers As your portfolio and brands become more sophisticated, more
comprehensive brand governance services ranging across brand and design guidelines, audits pressure is on premedia -- mechanical art, print-ready files, color
and reviews, template creation and management. proofs and more. expertly handled premedia ensures that your
brands are expressed right and promotes crucial efficiencies and
agility. This has been Schawk’s specialty for 50 years, and we can do
it better and more cost-effectively than the typical manufacturer.
retail marketing
Schawk retail marketing’s services range from strategic campaign planning to the creative
execution of brand and campaign imagery across everything from FSis and circulars to in-store
displays and signage, as well as direct mail, catalogs and websites. These are staples of cpg print ServiceS
marketing, and today you must execute confidently in these media too, to realize the full potential As part of – and in addition to – the comprehensive premedia
of your consumer brands. services we execute worldwide for many of the world’s biggest
brands, Schawk offers exceptional vendor qualification, color
management and inventory and fulfillment services. Schawk’s print
services protect your brand equity, maximize shelf impact, improve
creative ServiceS
brand consistency, encourage creative flexibility and reduce waste.
Strong brands execute on strategy through the entire creative process. Schawk does award-
winning work in photography, creative retouching, dimensional imaging, page layout and large-
format. As your brands grow and mature, they require all these services, and we can provide them
in tandem with our other offerings so that you benefit from added brand rigor, marketplace agility cloSed-loop fulfillment
and economies of sourcing. This is brand point management. closed-loop services can consolidate such elements as premedia,
printing and fulfillment of retailer promotional materials
under one roof, reducing your time and cost and allowing your
resources to be focused on the final delivery of products, not
on intermediate stages. We have experience handling huge
promotional inventories for global and national retailers, often
using real-time data direct from their stores.

6. technology We underSTAnd
We are a core technology provider for the no. 1 consumer brand in the world.
For asset management, workflow optimization and more, our technology is
The complexiTieS.
crucial to the performance of retail brands, linking strategy, creative and For retailers with ambitious branding goals – and high expectations for
execution to drive profits. revenues and profits – it’s a complex world. new processes and disciplines
must be established and executed on, company-wide, day after day, for
the long term. But the benefits are tremendous. Schawk has a stellar track
record of creating and executing high-performance brands for retailers.
workflow and aSSet management
Technology underlies every Schawk solution. We deploy it for the no. 1
consumer brand in the world, and it is vital to ambitious brands like yours.
We streamline workflows and protect digital assets through enterprise
products like Blue™, and we sync you digitally with vendors and suppliers
to create full visibility into package and promotional processes that used
to be obscure. you benefit from efficiency, agility and more compelling and
consistent brand experiences for your customers.

7. WAnT To KnoW more?
Schawk turns brand opportunities into profits for retailers. We can explain our individual services and technologies – and how they integrate in
our delivery of brand point management. if you want a retail brand portfolio that delivers compelling and consistent experiences for shoppers
who are intrigued with your store brand and private labels, talk to us.
we’re ready.
call: barbara glass at 203.327.7600
email: mailto://globalnewbusiness@schawk.com
Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands
with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies create compelling and
consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953,
Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about
Schawk, visit http://www.schawk.com.
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© 2009 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright
holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc.