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BOOKLAUNCH
TU Delft October 27th 2010
Erik Roscam Abbing
Jos van der Zwaal
Jan Buijs
Igor Kluin
Guido Stompff
Aldo de Jong...
JOS VAN DER ZWAAL
ERIK ROSCAM ABBING
founder/owner
Zilver innovation bv
what is Brand Driven Innovation ???
well…., err….
the essence, in 10 slides…
branding?
innovation?
design?
branding is about relationships between people
brands imply a promise that needs to be kept
by developing products or services that fulfill that promise
slide stolen from arne 
innovation is about creating new value
that has real meaning to people
branding
 innovation 
fulfilling a brand’s promise through new products and services
and infusing these new products and se...
and design is essential for BDI
branding
 innovation design
design turns complex ambitions
into tangible, human solutions
this requires a whole new way of working
jamming
photo: thundershead
jamming
photo: juan n only
jamming = crossing borders
photo: thundershead
jamming = challenging conventions
jamming = working together
photo: maria cecita
photo: jazzuality
jamming = focussing on the process
jamming = finding a shared vision
photo: ptcentrum
JAN BUIJS
professor product innovation and creativity
TU Delft
IGOR KLUIN
founder/owner
Qurrent
GUIDO STOMPFF
senior designer
Océ
ALDO DE JONG
founder owner
Claro partners, Barcelona
RALF BEUKER
dean
Design School, Münster University of Applied Sciences
LINDA KNAPEN
Marketing manager
NLISIS / DSM
ARNE VAN OOSTEROM
Founder/owner
Designthinkers
JUDITH VAN ZANTEN
Design Manager
Priva
CEES DE BONT
Dean
Industrial Design Engineering, TU Delft
THANK YOU
All speakers
Jos van der Zwaal
Cees de Bont
Zilver:
Christa van gessel
Robert Zwamborn
Marieke Rietbergen
Jan He...
www.zilverinnovation.com
www.branddriveninnovation.com
erik@zilverinnovation.com
twitter: @roscamabbing
twitter hashtag #b...
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the backbone of the various presentations held at the launch of the book 'Brand Driven Innovation' by Erik Roscam Abbing. Videos will soon be posted on youtube.

Published in: Business, Technology

Book launch presentation small

  1. 1. BOOKLAUNCH TU Delft October 27th 2010 Erik Roscam Abbing Jos van der Zwaal Jan Buijs Igor Kluin Guido Stompff Aldo de Jong Ralf Beuker Linda Knapen Arne van Oosterom Judith van Zanten
  2. 2. JOS VAN DER ZWAAL
  3. 3. ERIK ROSCAM ABBING founder/owner Zilver innovation bv
  4. 4. what is Brand Driven Innovation ???
  5. 5. well…., err….
  6. 6. the essence, in 10 slides…
  7. 7. branding?
  8. 8. innovation?
  9. 9. design?
  10. 10. branding is about relationships between people
  11. 11. brands imply a promise that needs to be kept
  12. 12. by developing products or services that fulfill that promise slide stolen from arne 
  13. 13. innovation is about creating new value that has real meaning to people
  14. 14. branding innovation  fulfilling a brand’s promise through new products and services and infusing these new products and services with meaningful value so brand driven innovation is
  15. 15. and design is essential for BDI branding innovation design
  16. 16. design turns complex ambitions into tangible, human solutions
  17. 17. this requires a whole new way of working
  18. 18. jamming photo: thundershead
  19. 19. jamming photo: juan n only jamming = crossing borders
  20. 20. photo: thundershead jamming = challenging conventions
  21. 21. jamming = working together photo: maria cecita
  22. 22. photo: jazzuality jamming = focussing on the process
  23. 23. jamming = finding a shared vision photo: ptcentrum
  24. 24. JAN BUIJS professor product innovation and creativity TU Delft
  25. 25. IGOR KLUIN founder/owner Qurrent
  26. 26. GUIDO STOMPFF senior designer Océ
  27. 27. ALDO DE JONG founder owner Claro partners, Barcelona
  28. 28. RALF BEUKER dean Design School, Münster University of Applied Sciences
  29. 29. LINDA KNAPEN Marketing manager NLISIS / DSM
  30. 30. ARNE VAN OOSTEROM Founder/owner Designthinkers
  31. 31. JUDITH VAN ZANTEN Design Manager Priva
  32. 32. CEES DE BONT Dean Industrial Design Engineering, TU Delft
  33. 33. THANK YOU All speakers Jos van der Zwaal Cees de Bont Zilver: Christa van gessel Robert Zwamborn Marieke Rietbergen Jan Heijting Ava academia: Katherine Nelson Sarah Turner Colette Meacher
  34. 34. www.zilverinnovation.com www.branddriveninnovation.com erik@zilverinnovation.com twitter: @roscamabbing twitter hashtag #bdibook

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