Brandon Murphy
17 SlideShares 402 Followers 183 Followings
Personal Information
Organization / Workplace
Greater Atlanta Area United States
Occupation
Chief Client Officer at 22squared
Industry
Advertising / Marketing / PR
Website
@brmurphy
About
Developed agency position used to relaunch agency Wrote a new marketing model complete with philosophy and research model Lead planning on all accounts, touched all brands in the agency Lead new business while enterprising new opportunities Repositioned and developed new campaigns many brands including client work sessions, qualitative and quantitative research, engagement planning, creative briefing and campaign development Developed strong strategic relationships with upper management clients Managed planners and worked across all agency departments Specialties: Brand strategy Big Ideas Consumer insight and research Account Planning Engagement Planning
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22squared advocacy social friendship model brand advocacy friendship brand social media advertising media leadership paradox positioning aaaa leading consumer insight account planning polarity brand planning branding values design superheroes media trends brand strategy tech trends trends consumer trends social trends work conversation facebook buffalowildwings womma bww wom roi engagement blur pma socialmedia virgin airlines american airlines southwest jet blue delta airlines verizon t-mobile virgin sprint mobile at&t jc penney target apparel kohls wal-mart macys bank of america umpqua citibank wachovia banks ing wamu bank brandon murphy admap retail banking 22 squared grocery manufacturers association gma friendshipmodel22squaredbrandonmurphybrandingmarke friendshipmodel22squaredbrandonmurphybrandingmarke currentcurrenttv22squaredbrainstorm
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ideas idea ideas: strategy talk with MAS

Heidi Hackemer • 13 years ago