Case Study:Stanford University Health andWellness Program: Stanford BeWellFriday, May 10, 13
Case Study: Stanford BeWellCLIENT:Stanford BeWell is the corporate wellness arm ofStanford University, responsible for ove...
Case Study: Stanford BeWellThe Target Behavior:Stanford Faculty and staff walkfor 30 minutes a day.Friday, May 10, 13
Case Study: Stanford BeWellThe Target Behavior:Stanford Faculty and staff walkfor 30 minutes a day.Why?Building a daily ha...
Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User Resea...
Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User Resea...
Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User Resea...
Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User Resea...
Case Study: Stanford BeWellRESULTS:3333 Stanford employees walk0.5 miles per weekday onaverage (self-reported)PRE-MOMENTUM...
Case Study: Stanford BeWellRESULTS:33 24POST-MOMENTUM73% of 33 employees walked1.5 miles per weekday onaverage (self-repor...
Case Study: Stanford BeWellKey Psychological Insight for This Client:Find the existing habits of users withintheir environ...
Want Momentum?We are accepting 3 clients for the month ofMay 2013.call us: 702 858 3338email us: team@momentumlabs.orgMOME...
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Momentum Case Study

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Momentum Case Study

  1. 1. Case Study:Stanford University Health andWellness Program: Stanford BeWellFriday, May 10, 13
  2. 2. Case Study: Stanford BeWellCLIENT:Stanford BeWell is the corporate wellness arm ofStanford University, responsible for over 10,000employees.  Friday, May 10, 13
  3. 3. Case Study: Stanford BeWellThe Target Behavior:Stanford Faculty and staff walkfor 30 minutes a day.Friday, May 10, 13
  4. 4. Case Study: Stanford BeWellThe Target Behavior:Stanford Faculty and staff walkfor 30 minutes a day.Why?Building a daily habit of walking is proven to1) notably improve overall health2) increase productivity3) lowers insurance costs for the employerFriday, May 10, 13
  5. 5. Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User ResearchWeek 1 - 3:Prototype trials to validatethe psychology1 2 31 2 223Friday, May 10, 13
  6. 6. Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User ResearchWeek 1 - 3:Prototype trials to validatethe psychology1 2 31 2 223Narrowed Stanford BeWells abstract goal of "exercising more" intowalking for 30 minutes with their co-workers during their lunch hour.Friday, May 10, 13
  7. 7. Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User ResearchWeek 1 - 3:Prototype trials to validatethe psychology1 2 31 2 223We interviewed 33 current Stanford employees on their currentexercise habits and the office environments.Friday, May 10, 13
  8. 8. Case Study: Stanford BeWellPROCESS:Break down your companysabstract goals into specificuser behaviorsFirst Week:User ResearchWeek 1 - 3:Prototype trials to validatethe psychology1 2 31 2 223With this client, we prototyped a wide range of ideas over a 6-weektimeframe.Friday, May 10, 13
  9. 9. Case Study: Stanford BeWellRESULTS:3333 Stanford employees walk0.5 miles per weekday onaverage (self-reported)PRE-MOMENTUM0.5 miFriday, May 10, 13
  10. 10. Case Study: Stanford BeWellRESULTS:33 24POST-MOMENTUM73% of 33 employees walked1.5 miles per weekday onaverage (self-reported)0.5 mi 1.5 miFriday, May 10, 13
  11. 11. Case Study: Stanford BeWellKey Psychological Insight for This Client:Find the existing habits of users withintheir environment and design aroundthem.Friday, May 10, 13
  12. 12. Want Momentum?We are accepting 3 clients for the month ofMay 2013.call us: 702 858 3338email us: team@momentumlabs.orgMOMENTUMLABS.ORGFriday, May 10, 13

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