Efa final

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Efa final

  1. 1. INTELLIGENT LATE-NIGHT SNACKING www.Brandon.Ly @BrandonKitMonday, December 10, 12
  2. 2. My expert focus area:Monday, December 10, 12
  3. 3. My expert focus area: Getting college students to make smarter late-night snack choices.Monday, December 10, 12
  4. 4. more specifically, who: college guys (in fraternities) where: in frat houses with open, stocked fridges and pantries when: while working late at nightMonday, December 10, 12
  5. 5. why (through observations +insights): because when asked, these guys actually want foods that are: 1) healthy - they’re already pretty motivated to eat better (for appearance) and 2) energizing - to help them stay up lateMonday, December 10, 12
  6. 6. why (through observations +insights): However, motivation to eat healthy dips MOTIVATION greatly late at night TIME when we get tired. am pm amMonday, December 10, 12
  7. 7. why (through observations +insights): However, motivation to eat healthy dips MOTIVATION greatly late at night TIME when we get tired. am pm am We often choose convenience - quick “I just need something and easy snacks (anything) to keep me awake right now” (see: junk food)Monday, December 10, 12
  8. 8. why (through observations +insights): the problem isn’t that there aren’t healthy options, but that options are disorganized. It’s hard to immediately tell what’s a good choice when healthy foods are mixed in with fatty onesMonday, December 10, 12
  9. 9. why (through observations +insights): the problem isn’t that there aren’t healthy options, but that options are disorganized. It’s hard to immediately tell what’s a good choice when healthy foods are mixed in with fatty ones (“fratty”) < a term used by one of the guysMonday, December 10, 12
  10. 10. another insight: Many subscribe to this old saying that goes: “Eating after eight turns to weight.”Monday, December 10, 12
  11. 11. But the bottom line is:Monday, December 10, 12
  12. 12. But the bottom line is: As long as you... 1 eat healthy foods 2 mind your portions 3 stay activeMonday, December 10, 12
  13. 13. But the bottom line is: As long as you... 1 eat healthy foods 2 mind your portions 3 stay active ...then it doesn’t matter when you eat.Monday, December 10, 12
  14. 14. “crummy trials” three (ridiculously simple) solutions that we can implement right awayMonday, December 10, 12
  15. 15. STEP 1: Brainstorm for a typical “dude”Monday, December 10, 12
  16. 16. Very effective in avoiding unhealthy snackage No way. We can’t get frat guys to do this We can get frat guys to do this STEP 1: Brainstorm for a typical “dude” Not very effective in avoiding unhealthy snackageMonday, December 10, 12
  17. 17. Very effective in avoiding unhealthy snackage “Fridge for Dudes:” separate fridge into healthy and Dude moves out of Dude puts sticky unhealthy sections Dude throws away No way. We can’t get frat guys to do this dorm to one note reminders of all high carb snacks without open healthy alternatives kitchen in the house above desk Dude puts bowl of fruit and oatmeal We can get frat guys to do this Dude becomes near desk Student becomes Dining Associate chef for the house to shop for healthy Dude prepares to prepare snacks house food Dude requests Dude keeps a smoothies during daily log of the day (anticipating prepared low-carb caloric intake night work) snacks from house chef Dude schedules only two snack breaks of Dude grabs a bowl of 5 minutes for the fruit and goes to the night Dudes prepare snack packs library to work instead Dude turns off Replace all potato Freezer of high- power to the chips with sweet sodium meals locks Dude goes for a coffeemaker’s outlet potato/veggie chips after midnight gym break instead of a snack break Dude clears pantry Dude watches video each weekend about obesity Dude videotapes eating habits for self-evaluation Not very effective in avoiding unhealthy snackageMonday, December 10, 12
  18. 18. Very effective in avoiding unhealthy snackage “Fridge for Dudes:” separate fridge into healthy and Dude moves out of Dude puts sticky unhealthy sections Dude throws away No way. We can’t get frat guys to do this dorm to one note reminders of all high carb snacks STEP 2: without open healthy alternatives kitchen in the house above desk Dude puts bowl of fruit and oatmeal We can get frat guys to do this Dude becomes near desk Student becomes Choose the most Dining Associate chef for the house to shop for healthy Dude prepares to prepare snacks house food Dude requests Dude keeps a smoothies during daily log of the day (anticipating prepared low-carb snacks from house effective solution that caloric intake night work) chef Dude schedules only requires the least work Dudes prepare snack Dude grabs a bowl of fruit and goes to the two snack breaks of 5 minutes for the night from the target group. packs library to work instead Dude turns off Replace all potato Freezer of high- power to the chips with sweet sodium meals locks Dude goes for a coffeemaker’s outlet potato/veggie chips after midnight gym break instead of a snack break Dude clears pantry Dude watches video each weekend about obesity Dude videotapes eating habits for self-evaluation Not very effective in avoiding unhealthy snackageMonday, December 10, 12
  19. 19. Very effective in avoiding unhealthy snackage “Fridge for Dudes:” separate fridge into healthy and Dude moves out of Dude puts sticky unhealthy sections Dude throws away No way. We can’t get frat guys to do this dorm to one note reminders of all high carb snacks STEP 2: without open healthy alternatives kitchen in the house above desk Dude puts bowl of fruit and oatmeal We can get frat guys to do this Dude becomes near desk Student becomes Choose the most Dining Associate chef for the house to shop for healthy Dude prepares to prepare snacks house food Dude requests Dude keeps a smoothies during daily log of the day (anticipating prepared low-carb snacks from house effective solution that caloric intake night work) chef Dude schedules only requires the least work Dudes prepare snack Dude grabs a bowl of fruit and goes to the two snack breaks of 5 minutes for the night from the target group. packs library to work instead Dude turns off Replace all potato Freezer of high- power to the chips with sweet sodium meals locks Dude goes for a Make it clear, coffeemaker’s outlet potato/veggie chips after midnight gym break instead of a snack break Dude clears pantry Make it easy Dude watches video each weekend about obesity Dude videotapes eating habits for self-evaluation Not very effective in avoiding unhealthy snackageMonday, December 10, 12
  20. 20. 1st crummy trial: 1 eat healthy foods 2 mind your portions 3 stay activeMonday, December 10, 12
  21. 21. By organizing fridge foods on a spectrum, I affected the way people thought about their selections. 1 eat healthy foods 2 mind your portions 3 stay active Healthy F R Atty Sh*T FOODSMonday, December 10, 12
  22. 22. By organizing fridge foods on a spectrum, I affected the way people thought about their selections. this organization allows easily understandable guys to “think about my scale sparked eating habits spatially, discussion among the something I’ve never guys done before” Healthy F R Atty Sh*T FOODSMonday, December 10, 12
  23. 23. 2nd crummy trial: I separated foods into recognizable, labeled containers 1 eat healthy foods 2 mind your portions 3 stay active *inspiration: BJ Fogg’s “SuperFridge”Monday, December 10, 12
  24. 24. 2nd crummy trial: I separated foods into recognizable, labeled containers “you could organize -placement of everything with -allows for easier containers are nutrition facts facing decision-making organized by outwards, but...people already know what’s by removing healthier snacks good for them or not.” browsing/ at most frustration accessible “this doesn’t do that so it isn’t overtly such middle shelf a guilt trip” *inspiration: BJ Fogg’s “SuperFridge”Monday, December 10, 12
  25. 25. 3rd crummy trial: Introduce a playful element (of surprise!)Monday, December 10, 12
  26. 26. 3rd crummy trial: Introduce a playful element (of surprise!) ( ...it’s hidden in this jar of trail mix)Monday, December 10, 12
  27. 27. 3rd crummy trial: nesting the unhealthy pantry snacks inside jars of healthier optionsMonday, December 10, 12
  28. 28. Sounds ridiculous, but it worked...Monday, December 10, 12
  29. 29. on one hand: Some people simply never found the hidden unhealthy candies. on the other hand, Those that found the candies were reaching for the trail mix to begin with. Even though it was a pleasant surprise, they felt compelled to finish that first before considering the candy. It was a small reward for making good choices.Monday, December 10, 12
  30. 30. the psychology: On BJ Fogg’s Behavior Model, we are decreasing ability just enough to stop an undesirable behavior (reaching for easily accessible candies).Monday, December 10, 12
  31. 31. the psychology: On BJ Fogg’s Behavior Model, we are decreasing ability just enough to stop an undesirable behavior (reaching for easily accessible candies).Monday, December 10, 12
  32. 32. more importanly: This trial was pretty shocking/funny for the unassuming late-night snacker, which led to more conversation on health choices, as well as mutual observations on snacking (watching to see if others could spot the hidden snack). Both outcomes are OK, seeing as awareness and conversation were important main goals.Monday, December 10, 12
  33. 33. CONCLUDING THOUGHTS ON LATE-NIGHT SNACKING: Organization of your pantry and/or fridge is important for improving health.Monday, December 10, 12
  34. 34. CONCLUDING THOUGHTS ON LATE-NIGHT SNACKING: Organization of your pantry and/or fridge is important for improving health. What few people realize is that they don’t have to cut out all food intake after a certain time at night. I know about this because it’s easier to encourage simple healthy replacements rather than discouraging eating altogether.Monday, December 10, 12
  35. 35. CONCLUDING THOUGHTS ON LATE-NIGHT SNACKING: Organization of your pantry and/or fridge is important for improving health. Another thing few people realize is that bad snacking habits often result from disorganized access to snacks and food. I know about this because organizing the fridge and the pantry helped make people conscious of their choices and choose healthier options.Monday, December 10, 12
  36. 36. CONCLUDING THOUGHTS ON LATE-NIGHT SNACKING: Organization of your pantry and/or fridge is important for improving health. Another thing few people realize is that setting up your own barriers to unhealthy snacks greatly decreases your likelihood of consuming them. I know about this because adding one more level of access (another container) to these snacks, and placing them on shelves away from eye level, decreased their consumption.Monday, December 10, 12
  37. 37. CONCLUDING THOUGHTS ON LATE-NIGHT SNACKING: Organization of your pantry and/or fridge is important for improving health. Don’t be afraid to make your trails fun/wacky! n I know about this because having semi-ridiculous user tests only helped to engage conversation/get people thinking about their good choice.Monday, December 10, 12
  38. 38. LOVE IT / HATE IT? I’d love to hear your feedback / suggestions! bly1@stanford.edu Brandon Ly Freelance Graphic / Web DesignMonday, December 10, 12

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