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Best Practices for

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Best Practices for

  1. 1. Online Video Best Practices Recorded Videos Within Webinars & Recorded WebinarsDigital Summit #DSum12 Brandon Hess @brandonhess @ 1
  2. 2. Online Video | Recorded Video in Webinars Defined: Placing a recorded video within a Webinar for playback to an audience.  Product Demo / Tutorial  Visual Engagement  Pre-Recorded Presenter  Webinar Sponsorship  Instructions/IntermissionDigital Summit #DSum12 Brandon Hess @brandonhess @ 2
  3. 3. Online Video | Recorded Video in Webinars Keep in Mind:  Relevance to content type.  Audience engagement.  Compression & pre-loading risks.  Pace & presentation flow.  Ownership & copyright.  Transcription & Accessibility.  Longevity.Digital Summit #DSum12 Brandon Hess @brandonhess @ 3
  4. 4. Online Video | Recorded Video in Webinars 20% of online video views click away from a video in the first 10 seconds or less. *Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video ContentDigital Summit #DSum12 Brandon Hess @brandonhess @ 4
  5. 5. Online Video | Recorded Video in Webinars 33% of online video views click away from a video in the first 30 seconds. *Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video ContentDigital Summit #DSum12 Brandon Hess @brandonhess @ 5
  6. 6. Online Video | Recorded Video in Webinars 60% of online video views click away from a video in the first 120 seconds. *Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video ContentDigital Summit #DSum12 Brandon Hess @brandonhess @ 6
  7. 7. Online Video | Recorded Video in Webinars Best Practices:  Post-compression quality.  Audio matching (commercial volume).  Production versus Produce.  Expectations & post video “engagers”.  Targeted Clips (10-30 seconds)  Relevance versus Trendiness.  Help first, Favor second.  Mute your conference line to avoid reverb.Digital Summit #DSum12 Brandon Hess @brandonhess @ 7
  8. 8. Online Video | Recorded Video in Webinars Uses:  Sponsored webinars.  Intermission/lobby content.  Product demo/comparison.  Tutorial clips.  Pre-recorded audience questions.  Education/Interactive tutorial.  Introduction/Closing.Digital Summit #DSum12 Brandon Hess @brandonhess @ 8
  9. 9. Online Video | Recorded Video in Webinars Things to Avoid:  The Inception Webinar.  Hiding reference data or answers in a video.  Regurgitate effect.  Potential copyright contention.  Loss of in-video analytics.Digital Summit #DSum12 Brandon Hess @brandonhess @ 9
  10. 10. Online Video | Recorded Webinars Defined: Post-webinar recordings and their promotion, execution.  Simulive Webinars.  Archived Marketing Content.  Reuse of Top Performing Webinars.  Content Syndication.  Second Close Content/Value.  Educational/Training Portals.Digital Summit #DSum12 Brandon Hess @brandonhess @ 10
  11. 11. Online Video | Recorded Webinars Keep in Mind:  Registration new and return viewers.  Social “triggers” for audience promotion.  Transcription services.  Analytics.  Ownership of recordings.  3rd Party versus Integrated.  Audio and Video.Digital Summit #DSum12 Brandon Hess @brandonhess @ 11
  12. 12. Online Video | Recorded Webinars Best Practices:  5-second pre/post pauses.  Create a storyboard/script.  Continuous visual change.  The Best Speaker for the Job vs the Speaker with the Best Job.  Record Twice, Cut Once.  Five-Six minute maximum webinar “episodes”.  Sound room with stable signal, power.  Thematic, categorized landing pages.Digital Summit #DSum12 Brandon Hess @brandonhess @ 12
  13. 13. Online Video | Recorded Video Uses:  Tutorial / Education Resource.  Recurring Registration.  Simulive Webinars.  Building a Pre-Existing History.  Co-Presenter Value.  Content Syndication.  Transcription & SEO Content.Digital Summit #DSum12 Brandon Hess @brandonhess @ 13
  14. 14. Online Video | Recorded Video Things to Avoid:  Secret Recording of Audience.  Speaker Phone/Cell Phone/WiFi.  Low-Resolution Material.  Promoting Raw Recordings.  Competing Recordings.  Sensitive Material.  Proprietary Recording / Hosting.  Ownership (Terms of Service).Digital Summit #DSum12 Brandon Hess @brandonhess @ 14

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