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The Homepage

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buuteeq's presentation on The Homepage covers why the homepage is important, what makes up a good homepage.

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The Homepage

  1. 1. The Homepagebuuteeq on the importance of astellar homepage
  2. 2. Why It’s ImportantYour homepage is often the first page guests see. Optimize it to keep guests there longer and increase conversions. Pro tip: View our short video about the buuteeq-powered Homepage: http://www.buuteeq.com/hotel-homepage
  3. 3. Bounce Guests that bounce don’t book rooms Copyright 2010 buuteeq™ inc. All rights reserved
  4. 4. Blink of an Eye Guests decide to stay on your homepage within 50 milliseconds of the page loading Copyright 2010 buuteeq™ inc. All rights reserved
  5. 5. Bounce Rate 3 ways to reduce homepage bounce rate: OptimizeThe typical bounce rate for hotel websites is between • Architecture • Content 30-50% • SEO Copyright 2010 buuteeq™ inc. All rights reserved
  6. 6. ArchitectureThe Anatomy of a Powerful Homepage
  7. 7. Modern Technology Your website architecture must keep current with technological advances to work properly. Copyright 2010 buuteeq™ inc. All rights reserved
  8. 8. Information Architecture (IA)Design a homepage that givesguests what they want wherethey want to find it Pro tip: View our short video that explains Information Architecture: http://www.buuteeq.com/hotel-web-architecture Copyright 2010 buuteeq™ inc. All rights reserved
  9. 9. RoomsThe first thing guests want tosee are your rooms. Give themquick, easy access right fromyour homepage Pro tip: View our short video about buuteeq Rooms: http://www.buuteeq.com/hotel-rooms Copyright 2010 buuteeq™ inc. All rights reserved
  10. 10. PhotosThe next thing guests want tosee are beautiful, high-resolution photos of yourproperty Pro tip: View our short video about buuteeq Rooms: http://www.buuteeq.com/hotel-photos Copyright 2010 buuteeq™ inc. All rights reserved
  11. 11. LocationsThird, guests want to see localattractions, points of interestand directions to your property Pro tip: View our short video about buuteeq Locations: http://www.buuteeq.com/hotel-maps Copyright 2010 buuteeq™ inc. All rights reserved
  12. 12. Reservations & Contact InfoLastly, don’t make it hard toreserve a room. Give guestsreservation and contact inforight on your homepage Copyright 2010 buuteeq™ inc. All rights reserved
  13. 13. Content & PresentationWithout good content, your homepage will have more bounces, regardless of its architecture.
  14. 14. Branding Your homepage must visually impress guests as soon as they see it. Copyright 2010 buuteeq™ inc. All rights reserved
  15. 15. Branding Your homepage must visually impress guests as soon as they see it. Copyright 2010 buuteeq™ inc. All rights reserved
  16. 16. QualityYour homepage should haverich, detailed and qualityinformation that guests willenjoy Copyright 2010 buuteeq™ inc. All rights reserved
  17. 17. Photos & Video Photos are essential, and video adds a nice touch Copyright 2010 buuteeq™ inc. All rights reserved
  18. 18. Local InformationProvide local information soguests know what to expectupon arrival and can plan theirstay. Copyright 2010 buuteeq™ inc. All rights reserved
  19. 19. SocialMake it easy for guests toconnect with you on theirfavorite social network Copyright 2010 buuteeq™ inc. All rights reserved
  20. 20. CopyHomepage copy (text) should notonly be quality and relevant, butshould look interesting to keeppeople reading. Avoid giant textblocks. Use• Headers• Sub-headers• Bulleted lists• Bold & italics when appropriate• Images and links Copyright 2010 buuteeq™ inc. All rights reserved
  21. 21. SEOSearch Engine Optimization
  22. 22. What is SEO?• A broad set of best practices that as a whole increase the organic traffic to a website. Organic refers to search terms typed by a user which lead to a visit to your website: palo alto hotel, or best bed & breakfast in seattle• Higher organic traffic can be highly profitable, once Google starts preferring your website over local competitors.• Hoteliers care about SEO because the better theirs is, the more direct reservations they will receive.• SEO won’t give you a great rank alone, but when combined with great IA and quality content, SEO can give you the edge you need to oust your competitors from a coveted rank. Copyright 2010 buuteeq™ inc. All rights reserved
  23. 23. Healthy SEO for your Homepage• Keyword-rich domain name• Meta Title with targeted keywords• Targeted keywords should be property name, property location, (property type)• Meta descriptions (150 words or less) and keywords (6 or fewer) Pro tip: Read our blog post on SEO for• No more than one header tips and an overview of what buuteeq• Use multiple sub-headers does to help:• Write lots of quality content http://www.buuteeq.com/blog/buute• Social integration eq-seo-what-we-do-to-optimize-your- site/ Copyright 2010 buuteeq™ inc. All rights reserved
  24. 24. View the Presentation Deckhttp://www.slideshare.net/brandonbuuteeq/the-homepage Sourceshttp://blog.kissmetrics.com/bounce-rate/http://news.bbc.co.uk/2/hi/technology/4616700.stm

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