FacebookLeveraging the power of the world’s most popular social network
FACEBOOK FAST STATS• Over 850 million active Facebook users to top 1 billion by August• 200 million added in 2011 alone• 77% say they interact with brands through the wall; by reading posts & updates• Auto-posting decreases likes by 70%• 58% like brands “because they are a customer”• 57% like brands “for deals & coupons”• 56% say they are more likely to recommend a brand they follow on Facebook
ROOM TO IMPROVE ON FACEBOOK 65% of hospitality property owners who knowabout Facebook, use Facebook to drive bookings Only 9% of lodging website visits came from FacebookOnly 1% of online bookings came from Facebook
TIMELINE • Allows people to “subscribe” to updates • Meant for public figures; celebrities, brand evangelists, etc. • Incompatible with many applications, like-gates, etc. • Guests can’t “check-in” • Not suitable for hospitality properties
PAGE REACH• Your posts only reach 17% of your fans (1 out of 6)• Your page is devalued by Facebook if you have many posts with few “likes”• Impressions (post view) = Reach (unique fans who read it) * Frequency (the number of times they read it)• There has been a 56% decrease in impressions since June 2011
CREATE DEALS & COUPONSGive guests a reason to visit your page and encourage likes by offeringdeals and coupons.
SHOW OFF YOUR PROPERTY’S INFOIt’s all about rooms, photos and maps. Allow guests to make areservation right from Facebook.
CREATE FACEBOOK ADS Facebook ads are a very good way to snag guests who do most of their browsing on FacebookFacebook alone accounts for over5% of ad spending on theInternet. Ad Spending Everyone Else Facebook
MAKE EACH UPDATE INTERESTINGBecause Facebook judges you by the quality of your posts, make everypost quality. Put thought into every wall post. How to write interesting posts: • Include photos • Post videos • Include humor • People respond to questions. Ask questions to get more likes and responses. • Respond to comments often • Like people’s comments.
TWITTER FAST STATS• Over 456 million Twitter accounts, 100 million of which are active• 64 million in North America alone• 40% don’t tweet, but only read tweets• Tweets are more likely to be re-tweeted (shared) because: • The tweet was interesting (94%) • It was funny (84%) • The re-tweeter had a personal connection with the author (66%) • The Tweeter was a celebrity (21%) • The Tweeter offered incentive (32%) • The Tweeter said “Please re-tweet” (26%)
On January 18th, therewere 2,400,000 individual tweets about SOPA
MAKE YOURSELF WORTH FOLLOWINGMake sure your tweets are consistent, interesting and funny
FOLLOW INDUSTRY LEADERS• Follow industry leaders and strike up conversations with them• Respond to “mentions” and direct messages• Don’t be afraid to disagree with industry leaders• Include deals and offers
YOUTUBE FAST STATS• Over 800,000,000 unique visitors each month• 100,000,000 people take a social action with a YouTube video each week• Over 3 BILLION videos are viewed each day• 150 years of YouTube videos are watched on Facebook every day• Every minute, over 500 tweets contain YouTube links
SHOW OFF YOUR LOCATION & PROPERTY Create simple, short videos about your property and your property’s location. Ideas can include:• Take people on a video tour of your property, a local landmark or nearby shops and points of interest.• Take beautiful, high resolution photos of your property and local scenery and create a video photo slideshow set to music.
OPTIMIZE FOR SEARCHMake sure your videos are easy to discover on YouTube & Google search
FAST STATS Tumblr. Pinterest• 13 billion page views per • 11 million visits each month week• Over 10 billion unique • 5 million active users posts connected to Facebook• 40 million posts added • Already one of the top each day ten social sites• 72 million visitors each • It’s user growth is what month Facebook’s was 5 years ago
TUMBLR.A social blogging platform. Logged-in users account for most of its usage & page views
PINTERESTAn online bulletin board for photos, etc.