Campagne Facebook Optical Center Juillet 2012

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Découvrez la campagne originale réalisée pour Optical Center sur sa page Facebook. Une campagne de recrutement de 8500 fans qualifiés en 10 jours.

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Campagne Facebook Optical Center Juillet 2012

  1. 1. July 2012 334 shops across FranceHow to grow a fan base with an original campaign within 10 days ?
  2. 2. How to grow a fan base through an original 10- day campaign ?Original brief.Build on the TV campaign “Révélons notreacuité humaine” to develop the OpticalCenter Facebook fan base.
  3. 3. How to grow a fan base through an original 10- day campaign ?
  4. 4. How to grow a fanFacebook campaign base through an original 10- day campaign ?The fan picks 10 friends and is asked to recognizethe form behind the face mosaic.Reward : 20 pairs of sunglasses Police.
  5. 5. How to grow a fan base through anA campaign that leverages a number original 10- day campaign ?of Facebok Ad formats : standard ads,sponsored stories, page post ads...
  6. 6. How to grow a fan base through an original 10- day campaign ? Within 10 days :0.042% Click-Through-Rate(average of 0.033% in France)+60% as fan conversion rate+8 500 fans+53% increase in engagement rate
  7. 7. How to grow a fan base through an original 10- day campaign ? Winners happily publish pics onthe Optical Center TimeLine

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