Brand Ministry The 10 golden rules for Community management

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Brand Ministry The 10 golden rules for Community management

  1. 1. Follow us on http://www.brandministry.fr Community Management The 10 Golden Rules Out-of-the-box thinking for your social media communication
  2. 2. The 10 CM Golden Rules 1. Be an example to the community 2. Offer fans what they are looking for 3. Post on a relevant periodicity: avoid spam & information overdose 4. Encourage proximity: use “we” and make the fan feel part of it 5. Smartly manage incidents and conflicts - avoid censure, make the community participate and turn it into something positive 6. Involve fans into the brandʼs activities (new product, logo, etc...) 7. Make sure newcomers stick to it - offer welcome prizes, etc... 8. Leverage your communityʼs specificities 9. Make the fan someone responsible 10. Create regular and worthwhile meeting points: chat discussion, special events
  3. 3. 1. Be an example to the community The community manager becomes the reference for users e.g. «big brother» for the youth segment, the product specialist for a car maker community
  4. 4. 2. Offer fans what they are looking for Provide users with relevant promotions, goodies or special prizes. Share only informations which brings an added-value to the relationship, not mixing public and private spheres.
  5. 5. 3. Post on a relevant periodicity: avoid spam & information overdose The community manager always posts at relevant intervals and therefore optimizes the information relevancy
  6. 6. 4. Encourage proximity: use “we” and make the fan feel part of it Users like to feel they are very much part of and important to the community
  7. 7. 5. Smartly manage incidents and conflicts Any incident must be identified and dealt with as early as possible. A strong but «diplomatic» attitude is often most adapted. Do not make users feel you censure them, rather be transparent and explain why you need to intervene.
  8. 8. 6. Involve fans into the brand’s activities To make users feel «close to the brand» is what is most rewarding to them. Always try to involve them into companyʼs activities, e.g. feed-back on new product collection
  9. 9. 7. Make sure newcomers stick to it All newcomers must be welcomed if you want them to become recurrent visitors or fans
  10. 10. 8. Leverage your community’s specificities Every community has its own specificities. Identify them and adapt your tone/content to make the most of it.
  11. 11. 9. Make the fan someone responsible Every member can bring something to the community and can be valued through it
  12. 12. 10. Create regular & worthwile meeting points References & regular meetings put the community at the center of every fanʼs life
  13. 13. Find more on http://www.brandministry.fr Follow us @brand_ministry

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