Can social media deliver reach?

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Can social media deliver reach?

  1. 1. Social Media is definitely about quality of voice butcan it compare with traditional media (print) on share of voice?
  2. 2. India’s leading newspaper- Times of India: Readership Across all it’s editions in India: 74.7 Lakh Readership for Times of India Mumbai: 15.35 LakhS.O.V. with Print medium (TOI) as on 6/3/12http://en.wikipedia.org/wiki/The_Times_of_Indiahttp://articles.timesofindia.indiatimes.com/2011-12-23/india/30550621_1_lakh-readers- average-issue-readership-toi
  3. 3. And what happened on a social media channel for Aamby Valley City (launched 2 months back on Dec 20th ’11)? (psst...TOI is in existence since 1838 )Brand : Aamby Valley Cityhttps://www.facebook.com/aambyvalleycity
  4. 4. Each of these posts reached out to lakhs of people - a 10% readership of TOIacross India
  5. 5. Each of these posts reached out to lakhs of people - a 40% readership of TOIacross India
  6. 6. Each of these posts reached out to lakhs of people - a 30% readership of TOIacross Mumbai
  7. 7. Each of these posts reached out to lakhs of people - a 30% readership of TOIacross Mumbai
  8. 8. Not just engagement & relevance but huge S.O.V. - Share of Voice via Facebook.
  9. 9. TakeawaySocial Media is primarily about quality of connections & conversations but after quality is achieved it can even deliver quantity.
  10. 10. Connect with us:Facebook : www.facebook.com/brandlogistTwitter : www.twitter.com/saurabhparmarEmail : hello@brandlogist.comSlideshare : www.slideshare.net/brandlogistCall Us : 91-9999849497

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