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Briefing:Mary Meeker 2017 Internet Trends and the Impact and Opportunity for Organisations

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Brand Learning digest of the key findings in the Mary Meeker and Kleiner Perkins 2017 Internet Trends report.
We share the impact and opportunities for organisations wanting to build their capabilities and lift their performance.

Published in: Business
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Briefing:Mary Meeker 2017 Internet Trends and the Impact and Opportunity for Organisations

  1. 1. © BRAND LEARNING 2017Inspiring people. Lifting capabilities. Growing organisations. BRIEFING: Mary Meeker 2017 Internet Trends What is the impact and opportunity for organisations?
  2. 2. © BRAND LEARNING 2017 Mary Meeker 2017 Internet Trends Report Summary Media disruption continues at a "torrid pace”, with digital leaders transforming the marketplace by offering better user experiences and lower prices, while leveraging data and scale Wearables are gaining adoption with about 25 percent of Americans owning one, up 12 percent from 2016. Leading tech brands are well-positioned in the digital health market, with 60 percent of consumers willing to share their health data with the likes of Google in 2016. Global smartphone growth is slowing: Smartphone shipments grew 3 percent last year, versus 10 percent the year before. This is in addition to continued slowing internet growth. 3%10% 2015 2016 Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent. 22% The use of ad blocking software is rising globally, especially in developing markets. India, for example, has a mobile ad blocking penetration rate of 28%, while in China it is 13%. In 10 years, Netflix went from 0 to more than 30 percent of home entertainment revenue in the U.S. This is happening while TV viewership continues to decline. JUNE 2017 30% 85% Facebook and Google continue to dominate the online advertising world with 85% of new online advertising dollars now going to Google and Facebook. Looking at the challenges faced by social media advertisers, measuring ROI (61%) is their top concern, although other problems include securing budget and resources (38%) and tying social campaigns to business goals (34%). Source: http://www.kpcb.com/internet-trends
  3. 3. © BRAND LEARNING 2017 INDIA Internet growth is slowing globally. However this is not true in India, the fastest growing large economy. The number of internet users in India grew more than 28 percent in 2016. That’s only 27 percent online penetration, which means there’s lots of room for internet usership to grow. Indian consumers spend more time on Android phones than users in any other country except China India is the leading market for Google Play downloads. 4 of the top 10 apps downloaded in India come from Facebook -- WhatsApp, Facebook Messenger, Facebook, and Instagram. Indian consumers spend 7x more time on their phones than they do watching TV, and 45% of that mobile time is spent on entertainment. Private tech companies are driving China’s wealth creation. A significant change versus a decade ago, when health care and consumer staples were the biggest share of China’s market cap. Mobile internet usage is far outpacing subscriber growth with 30 percent year- over-year growth. In 2016, there were 700 million mobile internet users in China China’s e-commerce growth was 24 percent year over year in 2016. Some 71 percent of e-commerce spending is on mobile devices China mobile payment volume doubled to more than $5 trillion in 2016, led by AliPay and WeChat, which thoroughly dominate the market China is the world leader in on-demand transportation, representing 67 percent of global market share — and trip volume growing fast CHINA India and China are bucking the general trends Source: http://www.kpcb.com/internet-trends
  4. 4. © BRAND LEARNING 2017 • Understanding the customer and how they navigate the everchanging digital landscape is crucial to future business growth; being customer centric is a necessity, not a nice to have. Read about putting customer-centricity into practice. • Companies such as Netflix are disrupting the norm to become the norm. Internal disruption could be the key to unlocking growth; harnessing the ingenuity of your people will be key, here are 5 practical tips. • Mobile first is already in the past. The era of artificial intelligence and how it can be used to drive brilliant customer experiences is here. Planning for the now is too late; strategy and planning should be future focused. Our advice: invent the future Brand Learning Brand Learning is a global capability development consultancy, based in London, New York and Singapore. It works with over 160 leading organisations (including Shell, Unilever, Diageo, PepsiCo, AstraZeneca and GSK) in more than 60 countries to inspire and build their capabilities to deliver customer-centred growth. By equipping organisations to be more customer-centred across teams and remits, and to achieve deep functional excellence in Marketing, Sales, Digital, Leadership and HR, it enables them to achieve their growth goals. www.brandlearning.com Mary Meeker Mary Meeker is an American venture capitalist and former Wall Street securities analyst. Her primary focus is on Internet and new technologies. She is partner at venture capital firm Kleiner Perkins Caufield & Byers. In 2014, she was listed as the 77th most powerful woman in the world by Forbes. What is the impact and opportunity for organisations?

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