Global Personal Brand Identity Crisis - Part 2 (Dancing Chameleon)


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Global Personal Branding: "Personal Brand Identity Crisis" - Part 2 (Dancing Chameleon)

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Global Personal Brand Identity Crisis - Part 2 (Dancing Chameleon)

  1. 1. Global Personal BrandingCelebrating the Global Personal Brand in YouTHURSDAY, SEPTEMBER 16, 2010GLOBAL PERSONAL BRANDIDENTITY CRISIS – PART II:“The Chameleon”http://www.brandjontan.comIn the midst of the many Personal Brand "Clones", is a very prominent"colorful" brand persona. Ever-changing to blend in with the environmentor circumstances. Going with the flow, staying with the drift. Always righton target with the mood and tone of every conversation. Ever-changing,never staying the same. Different colors for different settings.So, let the music roll...Is it a salsa? Or, a rumba? Or, even a waltz? Noproblem. This effervescent Personal Brand can easily tango along. For thisPersonal Brand goes by the moniker of "The Chameleon". Ever-changingto suit the tune of the environment or circumstances.For his own "protection", The Chameleon has already figured outsometime ago, not to rock the boat...not to stand out...He says self-assuredly, in his heart: "If I want to stay popular with others, I mustblend." So, he has mastered the self-defeating art of dancing to thetune...whatever tune others choose to play...he shall dance along. Withfinesse. So, here is a brand persona, who is "popular" with the others,because he can be very nice, very accommodating. But, NO ONE takeshim seriously. 1
  2. 2. You see, The Chameleon has a wide range of performance repertoire, toplease the audience, wherever he chances upon, however different theyare. He says to himself: "It is not my style to stay by one set of PersonalBrand Values and Personality Traits. I would like to, but I dont feelsecure, exposing myself..." And so, The Chameleon masterfully carrieswith him, a few sets of Personal Brand Values and Personality Traits. Andvery slickly, he can just blend with the environment of people, with the"appropriate" set of Personal Brand Values and Personality Traits.Oh yes, indeed, the Chameleon is a "colorful" brand persona. He caneven be in the spotlight, being a popular "one of the boys". For sure, hecan be nice to have around. But NO ONE takes him seriously.Now, how about you?Before the curtains rise for the next performance...what wouldyou prefer? Being in the mould of The Chameleon ("nice fella") brandpersona, whom NOBODY knows what he STANDS FOR.Or, would you have the loving courage to stay by one set of PersonalBrand Values and Personality Traits...and the voice-over CLEARLYannounces to the audience: "Now, to inspire you... this is a truly Distinct,YoUnique Global Personal Brand..." 2